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The Magic blog

An assistant reviewing a printed spreadsheet above a business owner reading his phone in a cafe, with "CRM cleaned up" and "Follow-up sent to Dana" labels
B2B sales,Growth + productivity

5 best CRM software for small businesses

Want the perfect client relationship management solution for your business? We're listing down the best CRM for small business needs based on features, costs, scalability, and more to help you...
David Merriman
Co-founder, Magic
A task board with to do, in progress and finished columns, with a "Tasks handed off" label
A task board with to do, in progress and finished columns, with a "Tasks handed off" label
Delegation

Outsourcing labor for small businesses: a checklist

Getting a business off the ground can be difficult. Resources are limited, and it can be hard to hire and retain talent. Outsourcing labor can get around this. This checklist...
An assistant working on a laptop in a round gradient frame, with a dashed path to office, globe and check tiles
An assistant working on a laptop in a round gradient frame, with a dashed path to office, globe and check tiles
Delegation

Outsourcing vs insourcing: which is best for your business?

Outsourcing and insourcing are viable ways for businesses to get work done, but some work gaps need certain solutions. Explore the outsourcing vs insourcing discourse in this guide to understand...
A rounded globe with pink location pins on a deep violet background, with a handwritten note "Talent everywhere" and an arrow
A rounded globe with pink location pins on a deep violet background, with a handwritten note "Talent everywhere" and an arrow
Delegation

Why companies outsource in 2023

How quickly you adapt and innovate is crucial to be on top of the market. Outsourcing is one way to achieve your goals and stay competitive—but still, you must weigh...
A rounded violet balance scale with two level pans
A rounded violet balance scale with two level pans
Delegation

Choosing the right outsourcing company for your business

Outsourcing work is a great way to save time and money, but how do you choose the right option for your business? Learn more about how to choose the right...
A smiling assistant in a knit vest inside a pink and blue shape, with a handwritten note "Part of your team" and an arrow
A smiling assistant in a knit vest inside a pink and blue shape, with a handwritten note "Part of your team" and an arrow
Delegation

Supplementing your internal team with remote staffing

Remote staffing is a great way to support your internal team at a low cost. This makes managing a remote workforce vital for business owners and leaders. Equip yourself with...
A violet tape measure unspooling beside three rising rounded bars
A violet tape measure unspooling beside three rising rounded bars
B2B sales,Growth + productivity

Measuring the success of outsourced B2B lead generation

Outsourcing lead generation can lead to a range of benefits, including lower costs, improved efficiency, or access to skills or technology. We’ve compiled a short list of indicators and metrics...
A clipboard checklist with two ticked boxes on a deep violet background, with a handwritten note "Dos and don'ts" and an arrow
A clipboard checklist with two ticked boxes on a deep violet background, with a handwritten note "Dos and don'ts" and an arrow
B2B sales,Growth + productivity

The dos and don’ts of lead generation outsourcing

Setting appointments well makes good use of your time, and it shows prospects that you value theirs. To keep an optimal schedule for inbound and outbound sales calls, many teams...

A chat message from Nina C.: "25 new leads, 8 calls booked.", with a linked file
A chat message from Nina C.: "25 new leads, 8 calls booked.", with a linked file
B2B sales,Growth + productivity

How lead generation companies can help you drive sales

Maximize your sales potential with the right B2B lead generation services for your business. Know all about the key factors in choosing a provider and the best lead generation companies...
Rounded violet binoculars on a small stand, with a "40 prospects found" label
Rounded violet binoculars on a small stand, with a "40 prospects found" label
B2B sales,Growth + productivity

The best lead prospecting tools for your sales team in 2023

Prospecting tools⁠ each automate one or more parts of the process. At the baseline, this means saving time on otherwise tedious activities. In some cases, this may seemingly make the...
An assistant reading printed profiles in a round gradient frame, with a dashed path to contact, checklist and check tiles and a "Lead qualified" label
An assistant reading printed profiles in a round gradient frame, with a dashed path to contact, checklist and check tiles and a "Lead qualified" label
B2B sales,Growth + productivity

What is a qualified lead? How to identify them and more

Qualifying leads is crucial to maximizing sales and revenue—and it's a continuous process that needs constant learning and improvements. Get to know all about a sales qualified lead and some...
A rounded violet desk phone with its handset lifted, with a "Demo booked" label
A rounded violet desk phone with its handset lifted, with a "Demo booked" label
B2B sales,Growth + productivity

Is cold calling dead? Making it work

While many marketers question the value of cold calls, 82% of buyers are receptive to cold calls from sales reps and the majority of them prefer to talk through a...
A smiling virtual assistant holding a phone inside a pink and blue shape, with a handwritten note "Find your match" and an arrow
A smiling virtual assistant holding a phone inside a pink and blue shape, with a handwritten note "Find your match" and an arrow
Build my business,General admin

6 types of virtual assistants: which one is right for you?

Most businesses get VAs for administrative tasks but today, there are over 20 types of virtual assistants to choose from! Get to know the most in-demand virtual assistant services in...
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