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Search ads are a flexible, scalable way to get more customers to your business. You can delegate paid search to an assistant to consistently refine your ads, so that you can get the best results for the budget you put into it. An assistant can launch new ad campaigns, refine...

On-page SEO involves routine and meticulous work that needs to be done correctly, especially if your websites have a lot of pages. Delegating SEO optimization to an assistant can dramatically speed up website improvements⁠ and bring in more traffic, more quickly. This article is a guide to delegating on-page edits...

Delegating payroll to an assistant is a great way to save time on an essential task, while making sure your business stays compliant with pay and tax regulations. An assistant can double-check time sheets and deductions, calculate gross and net pay, and handle payouts. They can also record all this...

Delegate invoicing to an assistant to make sure clients get their invoices on time and you, in turn, get paid on time. An assistant can handle the process from drawing up invoices to receiving payments, while following up on past due payments as needed. This article covers how to delegate...

Delegating email campaigns to an assistant is an efficient way to ramp up your email marketing efforts and tap into one of the most cost-effective tools for digital marketers.  This article explains how to delegate email campaigns to an assistant from setup to execution to revision. Give Your Assistant Access...

This article explains how to delegate lead qualification to an assistant. It covers two approaches, which can be used individually or in tandem. Researching leads to pre-qualify them based on how well they fit your customer profile Making first contact with leads to gauge their readiness or likelihood to buy...

You can delegate appointment-setting to an assistant to get leads more quickly. This article provides a step-by-step guide for how to do that. Set Clear Goals and Responsibilities First, determine your goals for appointment-setting. Goals can be based on either the work your assistant puts in, or the outcomes of...

You can use an assistant to help you grow your online store. This article will cover the basics, including: Organic social media: Featuring your products in social media posts Blogging: Posting short articles about your store and sharing these articles across platforms Paid search: Monitoring and adjusting ongoing paid ad...

If you manage an online store, updating product listings is one of the most common tasks you can delegate. In this article, we’ll cover some quick ways you can get an assistant to handle product listing updates for you. This covers cataloging large batches of products, doing regular updates, and...