Privacy Policy

Last updated: October 29, 2026

Thank you for taking the time to read our privacy policy (the “Privacy Policy”). At Magic, Inc. (“Magic”, “we”, “our” or “us”), your privacy is of the utmost importance. This Privacy Policy sets out how we collect, use, process, store, and disclose your personal information on https://getmagic.com/ (the “Website”), and in providing you with a virtual assistant (collectively, the “Services”). Together with our Terms of Service, by accessing and using our Website and Services you freely and expressly consent to the collection, use, processing, storage, and disclosure of your personal information as set out in this Privacy Policy.

1. SOURCES OF PERSONAL INFORMATION
2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT
3. BUSINESS PURPOSES FOR COLLECTING PERSONAL INFORMATION
4. CATEGORIES OF THIRD PARTIES AND BUSINESS PURPOSES FOR DISCLOSURE OF PERSONAL INFORMATION
5. ARTIFICIAL INTELLIGENCE DISCLOSURE
6. YOUR PRIVACY CHOICES
7. COOKIES AND TRACKING TECHNOLOGIES
8. SECURITY
9. RETENTION
10. CHILDREN’S PRIVACY
11. THIRD-PARTY LINKS
12. CHANGES TO THIS PRIVACY POLICY
13. CONTACT US

1. SOURCES OF PERSONAL INFORMATION

We process personal information collected from the following sources:

• When you provide us with your personal information through our Website forms, such as signing up for our email newsletter or other communications; or otherwise when you contact us
• When you subscribe and use our Services, which may occur through our Website, phone calls, text messages, email, file sharing or other communications methods.
• When you visit our Website, where we may use online tracking technologies and other automatic data collection technologies, such as using pixels, web beacons, software developer kits, and cookies. Learn more about our use of cookies and tracking technologies below.
• When you interact with us on social media such as liking, commenting, or direct messaging our profiles.
• When you provide reviews or testimonials.

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

Information you provide:

• Basic identifying information such as name, email address, phone number, mailing address, and date of birth.
• Usernames and passwords used to create an account and login with the Services.
• Any personal information processed when using the Services, including requests, prompts, commands, interactions, or inputs, or is provided, uploaded, or otherwise furnished to the Services. Information collected will be limited to the scope of the request. Please note that you may provide Magic with information that may be deemed sensitive personal information under certain privacy laws. As per our Terms of Service, you are prohibited from using the Services to process Protected Health Information (“PHI”) as defined by the Health Insurance Portability and Accountability Act (HIPAA).
• Personal information included in content that is transmitted through the Services via email, phone, text message, file sharing or calendar, including names of communications senders, recipients, address book or event attendee lists, invitees, locations, schedules, itineraries, and any associated attributes or other content included in messages/events.
• Login credentials and/or access permissions to your accounts or business accounts that you connect with the Services, for example, your email, calendar, or other applications.
• Any information shared when contacting customer service, including communications via email, chat, or phone.
• Payment information such as credit and debit card numbers, and billing address.

Information we automatically collect:

• Metadata and analytics for your use of our Website and Services, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.

Information from third parties:

• When you interact with our Website or through our brand on a social media platform, we may collect certain information that you make available to us such as website metadata, your social media account ID, your social media ‘likes’, click-throughs to our Website, or custom interactions. We may combine this information with information provided by third-party data providers in order to communicate, advertise, or market our Services to you.

We may also make inferences about you such as your interests that we believe are relevant to you and your household based on the information we have collected.

We may also collect personal information with your consent.

3. BUSINESS PURPOSES FOR COLLECTING PERSONAL INFORMATION

We use the personal information we collect for the following purposes:

• To provide and improve our Website and Services.
• To communicate with you.
• To process payments securely.
• For customer support.
• For marketing or promotional purposes.
• For other business and legal purposes, such as to detect and prevent fraud, to collect amounts owing to us, and to maintain business records.
• For any other purpose with your express consent.

4. CATEGORIES OF THIRD PARTIES AND BUSINESS PURPOSES FOR DISCLOSURE OF PERSONAL INFORMATION

We may disclose your information with your consent. We may also disclose your information with our corporate affiliates, as well as vendors or service providers, which includes:

• Contact information to businesses and service providers who help us communicate with you. For example, we disclose your information to Twilio, Inc. who helps us send text messages on our behalf.
• Contact and request-based information to third-parties as needed to fulfil your request, such as retail merchants, restaurants and delivery companies, or to other companies whose products or services may be of interest to you.
• Payment information to service providers that serve as our payment processors, including Stripe LLC.
• Request-related information to businesses and service providers who provide artificial intelligence (see ‘Artificial Intelligence Disclosure’ below for more information).
• Automatically collected information associated with our website analytics and other service providers who manage and optimize our Website and Services.
• Automatically collected information to businesses, service providers, and third parties that provide marketing and advertising services (see ‘Cookies and Tracking Technologies’ for more information on your choices with these services).

In addition, we may disclose your personal information in order to:

• Protect the legal rights of our company, our employees, our agents, and our affiliates.
• Protect the safety and security of our customers.
• Detect and protect against fraud.
• Comply with law or legal process. For example, in certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet law enforcement requirements or a court order, subpoena, or other judicial, administrative, or investigative proceedings.
• Conduct due diligence or complete a legal transaction related to the sale of our business or any assets. For example, we may disclose your personal information with potential acquirers, mergers, or partners exclusively to evaluate the proposed business transaction or organization change. You will be notified via email and/or a prominent notice on our Website of any change in ownership or materially different uses of your personal information, as well as any choices you may have regarding transfers of your personal information.

We may disclose de-identified, aggregate, or anonymous information for any purpose. This means that the information does not identify specific individuals.

5. ARTIFICIAL INTELLIGENCE DISCLOSURE

Magic may disclose your personal information to various third-party artificial intelligence services or business partners in order to enable and improve our Services, or to otherwise train artificial intelligence models, including:

• Use of third-party service providers. Magic uses third-party service providers to assist with enabling and improving our Services. Our commercial terms with these service providers limit the scope of their personal information processing activities to exclusively support our Services.
• Use for third party training purposes. By signing-up or registering for our Services after the effective date of this Privacy Policy, you agree that Magic may engage with select third parties to receive a subset of Services-related data, such as requests, prompts, commands, interactions, inputs, and other content you provide to the Services. This information will be disclosed either in a de-identified form, or in an identifiable form subject to strict commercial terms that restrict any use of personal information for profiling, marketing or independent derivative uses. These disclosures are limited to either supporting our Services and/or for development, training, and evaluation of third party artificial intelligence systems. You may choose to exercise your privacy choices below in order to opt-out of these disclosures, although Magic may continue to use and disclose de-identified, aggregated, or anonymized data.

6. YOUR PRIVACY CHOICES

Depending on your U.S. state residency, you may have the right to exercise the following choices with our use of your personal information:

• Access or correct the personal information we maintain about you.
• Delete the personal information we maintain about you. Please note we may be required by law to retain certain information in compliance with accounting, tax or other legal obligations.
• Opt out of certain uses of your personal information, notably:
  • Marketing Emails: To opt out of marketing e-mail communications, you may click the ‘unsubscribe’ link in the marketing emails. We may continue to send you non-commercial service messaging if legally necessary.
  • Marketing Text Messages: To opt out of marketing text messages, reply ‘STOP’ to the text message (or any other legally prescribed response keyword).
  • Targeted advertising using cookies or emails: Refer to our ‘Cookies and Tracking Technologies’ section below for your choices.
  • Select disclosures for third party artificial intelligence training purposes.
  • Limit the processing of information deemed ‘sensitive’ under applicable law.

You can exercise these rights by visiting our ‘Your Privacy Choices’ page or contacting us at [email protected].

If your personal information was processed by Magic in association with our customer’s use of the Service, and you would like to exercise your privacy rights associated with that personal information, we encourage you to request that the customer exercise these rights on your behalf by emailing us at the address above. If you are unable to complete such a request through our customer, you may email us directly and we will endeavour to fulfill your request on our customers behalf.

7. COOKIES AND TRACKING TECHNOLOGIES

Like many companies, we use cookies and similar technologies (such as clear gifs, web beacons, tags, and similar technologies) to collect information about your browsing activities, your interactions with our Website and Services, and to serve targeted ads and for the purposes described in this Privacy Policy. There are a number of ways to opt out of having your online activity and device data collected through these services, which we summarize below:

• Opting Out of Cookie Use in Our Cookie Preference Center. You can opt out of cookies via our cookie preference center.
• Targeted Advertising Using Your Email Address. If we have collected your email address, it may be used for targeted advertising on other websites, including through social media. To opt out of this use, please email us at [email protected].
• With Each of Our Advertising Vendors Individually. The following third party advertising services partners offer opt-out features that let you opt-out of use of your information for interest-based advertising or profiling:

Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

8. SECURITY

We maintain reasonable safeguards to protect against unauthorized access, use, modification, and disclosure of personal information in our custody and control. Despite our efforts, we cannot guarantee that unauthorized access or use will never occur. It is important that you take steps to keep your information safe and secure. Choose an account password that is hard for others to guess and don’t reveal it to third parties. If you use a shared public computer, do not opt to have your login ID or password remembered and be sure to log out of your account when you finish.

9. RETENTION

We will retain your personal information for as long as it is necessary for the purposes of fulfilling our Website and Services or otherwise as described in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

10. CHILDREN’S PRIVACY

In conjunction with account creation, we do not intentionally collect any personal information from children under the age of 18. If you believe we have obtained personal information associated with children under the age of 18 in order to administer a Magic account, please contact us at [email protected] and we will delete it.

11. THIRD-PARTY LINKS

Our Website and Services may contain links to other websites or third party services. We do not exercise control over the information you provide, or is collected by these third party websites. We encourage you to read the privacy policies or statements of the other websites you visit.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time as we update or expand our Website and Services. If we make material changes, we will post the updated Privacy Policy on this page with a ‘Last Updated’ effective date of the revisions and will endeavour to alert our email subscribers or Services users in advance of any changes. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Website and Services.

13. CONTACT US

If you have any questions about our privacy or security practices, or if you would like to submit a privacy request, you can contact us by email at [email protected] or at:

Magic, Inc.
2810 N Church St #55531
Wilmington, DE 19802