Magic was founded in 2015 with a simple premise: text us what you need and we’ll get it done. That service is still available today as Magic 24/7, a round-the-clock tier for clients who need support at any hour. Over time, Magic also built a dedicated assistant model for executives and business owners who need someone focused on them full time.
Today, Magic matches executives, founders, and business owners with dedicated human assistants who handle both work and personal tasks. We handle all the sourcing, vetting, training, and ongoing coaching. You get one assistant who learns how you work and stays focused on you.
How Does Magic Work?
1. Talk to us about what you need
Schedule a call and tell us what you’re working on. We’ll ask about your priorities, working style, and the kinds of tasks you want off your plate. That helps us find someone who’s genuinely the right fit.
2. Get matched with a dedicated assistant
We recommend a candidate from our pool of college-educated, pre-vetted assistants. You’ll meet them on an intro call to make sure it feels right before anything starts.
3. Get to work
Your assistant joins through a structured onboarding call. From there, they start handling tasks immediately. They learn your preferences as they go, so things get easier over time, not harder.
What Your Magic Assistant Can Handle
Your assistant is a real person with real skills. They work closely with you and take ownership of the things you hand off.
Common tasks include:
- Inbox management: Your assistant sorts through your inbox, flags what needs your attention, and handles the rest.
- Calendar management: They keep your schedule organized and make sure nothing falls through the cracks.
- Research: Whether it’s a vendor comparison or a quick background check on a contact, they get you the answer.
- Travel planning: Flights, accommodations, itineraries, and last-minute changes are all handled without you having to think about it.
- General admin: Data entry, document prep, and coordinating with your team are all part of the daily work your assistant takes off your plate.
What Makes Magic Different
Magic isn’t a gig marketplace. We handle the entire employment relationship on your behalf. That includes sourcing, screening, training, ongoing performance coaching, and replacement if something isn’t working.
Billing is weekly with no contracts. Your assistant is dedicated to you and isn’t splitting their attention across a dozen clients. Over time, they build a real picture of how you work, what you care about, and what “done” looks like to you.
How Magic Has Helped Clients
1. Scharf Industries
“Every Fortune 500 company should consider [Magic] as a viable long-term, perfect plan for how they could scale their business cost-effectively.” – Andrew Scharf, Scharf Industries Co-Founder
Scharf Industries was featured among Inc Magazine’s 5,000 Fastest Growing Companies in 2020 and 2021. Andrew Scharf needed qualified people fast. Magic’s pre-screening process meant he could evaluate strong candidates quickly rather than starting from scratch. His assistant took on product descriptions, image editing, and catalog maintenance. That freed up Andrew and his team to focus on sales and business development.
2. The Happy Cactus
“Having a Dedicated Assistant enables me to be my best self. It allows me to actually do the work I need to get done instead of getting caught up in the details.” – Alisa Manjarrez, The Happy Cactus Founder
Alisa Manjarrez runs The Happy Cactus. She was doing everything herself and tasks were piling up. Her Magic assistant took on social media, financial tracking, and troubleshooting. As the relationship developed, her assistant got so familiar with how the business runs that she started helping onboard new team members too.
3. Armory
“Magic enables us to try more things, to have more shots on goal. It’s an incredibly valuable tool. It honestly makes me feel like I have superpowers.” – Daniel Odio, Armory CEO
Armory builds continuous delivery software. To run faster, they brought in Magic to handle operational work across their teams. Their assistant integrated into over 30 tools including Slack, Zoom, and Trello. Issues that used to take time to escalate started getting resolved before customers even noticed them.
Get Started with Magic
If you’re spending time on work your assistant should be handling, that’s time you’re not getting back. Magic matches you with a dedicated assistant within 72 hours. Book a call to talk through what you need.