Scharf Industries: Scaling Up in Ecommerce with Virtual Assistants - Magic Personal Assistant App

Customer Story

Scharf Industries, LLC

“Every Fortune 500 company should consider [Magic] as a viable long-term, perfect plan for how they could scale their business cost-effectively.”

Andrew Scharf
Scharf Industries, LLC Co-Founder

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Scharf Industries are retail experts. Featured among Inc Magazine’s 5,000 Fastest Growing Companies in both 2020 and 2021, their exponential growth is driven by excellent customer service and enthusiasm for each and every product they offer.

To efficiently handle their rapid growth, Scharf Industries turned to Magic for help with scaling up their store: meticulously adding product offerings through new product listings.

 

Online Storefront Management

Magic matched Scharf Industries with Mary, a remote assistant with experience working on digital storefronts. Her duties include writing product descriptions, editing images for listings, and maintaining the existing extensive product catalog.

“She is getting items listed properly and looking fantastic in real-time, and adding value to the customer experience,” says Andrew Scharf, the business’ co-founder and chief management officer.

With a remote assistant handling those day-to-day tasks, he and his team focus on continuously improving their services. This includes researching the items they stock and attending to customers seeking advice or recommendations⁠. Ultimately, this has led to them closing more sales and offering top notch customer service.

“Mary has really been helping our business with several key tasks and it’s been a real pleasure working with her,” says Daniel Scharf, the business’ co-founder and president.

An Assistant Who Adapts

Andrew notes that when people hear the term ‘virtual assistant,’ they sometimes assume it’s referring to a bot or a program⁠ — which is what it means in other contexts⁠ — and therefore hesitate to explore that option. “They shouldn’t,” he says. He notes that an assistant is “somebody who’s really dedicated to the job, who cares about the company and who gets involved.”

“We learned that a virtual assistant can be a person that is responsive and responsible… I have found our virtual assistant to be a very quick learner and very eager to get the job done correctly and in a timely manner.” – Daniel Scharf

 

Preparing for the Future

Andrew Scharf is looking to the future. “We need manpower to continue at this growth trajectory,” he says. “We need to be in constant contact with both our suppliers and customers.”

He plans on adding additional virtual assistants and appreciates the ease Magic brings to the recruitment process. “Because they gave us highly pre-screened options and allowed us to pick who we work with, we were able to find the right candidate on the first shot.”

He believes that services that bridge the gap between businesses and employees around the world will keep recruitment sustainable as the world embraces remote hiring.

“The trend of the world right now is obviously working remotely because of the pandemic,” Andrew says. “In the future… every Fortune 500 company should consider this as a viable long-term solution in order to scale their business in a cost-effective manner.”

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