Looking to grow your customer base? Lead generation is a crucial point in a person's journey to becoming a happy customer of your business. Check out 8 lead generation techniques to boost sales efforts and drive revenue.

Avoid wasting time with people who aren’t ready to buy yet. B2B lead generation and appointment setting are both crucial in growing and expanding your customer base. Get to know these two approaches to effectively close more sales

Leads are crucial to your sales funnel as they can turn into customers and ambassadors for your business. Decide what actions to take on how to generate leads by learning about inbound and outbound sales, as well as lead gen best practices.