Growing your sales team and successfully increasing revenue is every business’s goal. But between lead generation and prospecting to following up and lead nurturing, running a successful sales team takes time and effort, leaving less energy to focus on more strategic goals. Because of this, it’s no surprise that many businesses turn to sales outsourcing companies to help them increase their sales.
Outsourced sales services often cover some of the most time-consuming parts of the process, including lead generation, prospecting, and cold outreach—activities that can cause bottlenecks even if you already have a sales team.
In this article, we’ll explain what kinds of services and activities can be outsourced, as well as how businesses leverage sales outsourcing firms to save time and money.
- Sales outsourcing helps businesses reduce costs, reduce time to market, and get quick access to skills. Sales pipelines have a lot of moving parts, which gives businesses many options for outsourcing and its benefits.
- Many sales tasks are routine and easily replicable but very time-consuming. Some examples are lead generation, lead qualifying, and invoicing. These sorts of tasks are ideal choices for sales outsourcing.
- Different businesses have different priorities when it comes to outsourcing. Startups may be more concerned with flexible options with low entry costs and larger businesses tend to appreciate efficiency in new avenues for growth.
9 Benefits of Working with a Sales Outsourcing Company
There are many benefits of outsourcing sales, including saving money, time, and resources. Here are some of the main benefits:
1. Cost Savings
Outsourcing saves you the costs of equipment, office space, benefits, and training. You can get further reductions in cost by offshoring to countries where hourly pay is lower. A number of these countries invest specifically in the outsourcing industry, which leads to large pools of skilled workers. At Magic, we source our remote SDRs from Latin America and the Philippines and both markets are known for having top-tier remote talent.
2. Time Savings
A dedicated outsourced sales team can keep up with leads and opportunities better than someone doing sales as a secondary role. This also frees up your team to focus on their own specializations.
3. Flexibility
Outsourced services are easy to scale up or down as needed, giving you more flexibility to respond to changes in your market, such as seasonal rushes or a new product launch.
4. Quicker Go to Market
Rolling out new products or sales tactics is quicker when working with outsourced sales companies. It gets around the trouble of recruiting new staff or dividing the time of your current team across new duties.
5. Access to Broader Expertise and Assets
Recruiting can be difficult, especially if you’re targeting niche platforms, software or customer segments. Established sales professionals may also provide access to specialized tools, databases or networks.
6. Seamless Recruitment
Recruiting new employees is an extremely time-consuming and expensive process. You have to source candidates, sort through resumes, interview candidates, and train new hires.
Companies that outsource labor get an alternative to conventional hiring. With an outsourced sales team for startups, you get access to much-needed skills with lower initial costs and the ability to scale.
7. Adjust for Fluctuating Demand and New Initiatives
Many businesses can have a more difficult time absorbing the extra demands of seasonal surges or new projects. Outsourcing is a good way to seize opportunities or experiment with new methods. It’s easier to adjust a service plan than it is to hire and fire.
8. Fill Your Pipeline
The B2B sales cycle is much longer than its B2C counterpart. Closing a deal with another firm often involves multiple meetings, targeting the people with the authority to make decisions. Dedicated outsourcing services can speed up the process from research to outreach to follow-ups, avoiding any unnecessary delays.
9. Reach New Leads
Another common use for outsourcing is establishing teams to target new segments: new social networks, new communication channels, or even new geographic regions. Using third-party experts allows companies to expand their reach quicker than by hiring internally. In the case of expanding to new regions, having a remote team based there can surmount linguistic or cultural barriers even as it reduces costs.
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What Sales Activities Can You Outsource?
The modern sales funnel is a complicated one and requires diligence throughout every step to ensure that you are attracting the right leads, delivering them content that they find useful, and eventually converting them into paying customers.
All of these tasks are time-consuming and can easily be outsourced to a remote sales team:
Lead Generation
Lead generation is a common choice for outsourcing because it requires minimal supervision and benefits the whole sales team.
Outsourced lead generation services may also provide access to resources a business might not have, including specialized software, databases or networks.
Lead Scoring and Prospecting
Qualifying leads can also eat up a lot of time. Outsourced staff can handle this for you, pinpointing the most opportune targets for sales. Specialized software can speed up the process, so even a small outsourced team can score large volumes of leads.
CRM Management
Sales runs on a lot of data, especially where leads and prospects are concerned. You can outsource CRM upkeep (or even setup). This way, your sales reps always have access to accurate data, but are free to spend their time on building relationships with prospects and clients.
Cold Calls and Emails
Call and contact centers are perhaps the best known form of outsourcing. Outsourced SDRs can use scripts, templates and predictive tools to reach cold leads according to your specifications.
Appointment Setting
As with reaching cold leads, an outsourced SDR can get you meetings with prospects in your target market. This ensures a steady and predictable flow of sales opportunities. Appointment setting can include researching points of contact and decision makers in your target client companies.
Invoicing and Quotes
Processing invoices and quotes takes up a lot of time that salespersons could better spend engaged with new opportunities. These tasks are fairly routine and easily accomplished remotely, making them good choices for outsourcing.
Get a Team that Scales: Magic Sales
Magic can assemble a remote sales team to suit your business’ needs. Our process is quick and flexible: tell us what you need and we’ll find the right remote workers for the job. From there, you can adjust hours and number of assistants to fit the situation.
Our remote sales services can get you more top-of-the-funnel leads and help you respond to and engage with those leads. On top of that, sales staff you get through us are equipped with AI tools to help them source, engage with and convert leads more effectively.
Book a call with us today to start a remote sales team of your own.
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