Quick Summary
Magic and Wing are both fully managed services. Each one recruits, trains, and replaces your assistant for you, and both publish their prices.
The difference is that Magic charges every client the same $13.50 an hour, while Wing’s price changes with the tier of assistant you get. This comparison uses the prices and policies on Wing’s own site as of September 2026. Anything their site doesn’t state is marked as not listed.
What we found
- Wing’s headline price is their entry tier, not their executive one. The $999 plan is a general assistant. Executive-level support on Wing’s own price list is $1,999 a month.
- Against that executive tier, Magic vs Wing comes down to about a dollar an hour. Magic is $13.50 and Wing is $12.49, and Magic’s price includes backup coverage.
- Magic includes Magic 24/7 on full-time plans. Wing says backup coverage is built in, but doesn’t detail who covers the work or during what hours.
- Magic accepts the top 0.5% of applicants. Wing says its assistants are the top 1% of global talent and doesn’t publish an acceptance rate.
Magic vs Wing pricing
Magic’s rate is the same on both plans and doesn’t change by client. Full pricing is on the pricing page.
| Magic plan | Hours a week | Price | Hourly |
|---|---|---|---|
| Full-time, includes Magic 24/7 | 40 | $540/wk | $13.50 |
| Part-time | 20 | $270/wk | $13.50 |
Billing runs every four weeks and there’s no charge until you start working with your assistant.
Wing prices by tier. These are the plans published on their site.
| Wing plan | Hours a month | Price | Hourly |
|---|---|---|---|
| General assistant, part-time | 80 | $699/mo | $8.74 |
| General assistant, full-time | 160 | $999/mo | $6.24 |
| Executive assistant, part-time | 80 | $1,299/mo | $16.24 |
| Executive assistant, full-time | 160 | $1,999/mo | $12.49 |
| US-based and specialist tiers | Not listed | Not listed | Not listed |
Wing’s site describes its US-based and specialist assistants as available at higher price points, without naming a figure. You find out yours on the consultation call.
Which Wing Assistant tier matches a Magic assistant
Magic assistants come from the top 0.5% of applicants and pass live training and assessments before you meet them. They also work with paid access to top AI tools. That profile matches what Wing sells at its executive assistant tier, so that’s the fair price comparison.
At that tier, Magic is $540 a week for a full 40 hours. Wing’s executive assistant plan works out to about $461 a week for roughly 37 hours. The difference is $79 a week, and it buys three more hours every week plus Magic 24/7, which costs $199 a week when bought on its own.
Wing’s general assistant tier is cheaper than both, at $999 a month full time. It’s a different product at a different price, and Wing’s own price list puts executive-level work at double it. That’s the tier this Magic vs Wing comparison uses from here on.
No upfront cost
Meet your assistant before you pay anything
Talk to your assistant before you commit. You pay nothing until you actually start working with them.
Magic vs Wing side by side
| Feature | Magic | Wing |
|---|---|---|
| Rate | $13.50 an hour for every client, with no separate executive tier | $6.24 to $16.24 an hour across published tiers |
| Price | $540/wk full-time ($270/wk part-time) | $999/mo general, $1,999/mo executive |
| How you get a price | On the pricing page, one rate for everyone | On their site by tier. US-based and specialist tiers not listed |
| Hours | 2,080 a year on full-time | 1,920 a year on full-time |
| Talent based in | Philippines and Latin America | Global or US-based. Countries and any location pricing not listed |
| Time zone | US hours | Your hours, by their site |
| Model | Dedicated executive assistant with an account manager, plus a 24/7 shared pool | Dedicated assistant with a customer success manager and QA team |
| Backup coverage | Included with full-time, via Magic 24/7 | Stated as built in. Hours and scope not listed |
| AI tools | Paid for by Magic, with training before they start | Assistants described as AI-trained. Tools not named |
| Acceptance rate | Top 0.5% of applicants | Top 1% of global talent. Acceptance rate not listed |
| Replacement | Free, preferences carry over, with Magic 24/7 covering urgent work in the meantime | Free, within 24 hours |
| Before you pay | Meet your assistant first, no charge until you start | Free 15-minute consultation. A meet-first trial isn’t listed |
| Commitment | No long-term contract, cancel anytime | Month to month, cancel anytime. Notice terms not listed |
Who covers the work when your assistant is away
Assistants take holidays, get sick, and go on leave. What happens to the work during those days is worth checking before you sign with either service.
Every Magic full-time plan includes Magic 24/7, a shared pool of assistants who pick up tasks when your dedicated assistant is unavailable. You send the request and someone handles it, at 2 a.m. or on a holiday. It’s also available on its own at $199 a week.
Wing’s site says backup coverage is built in and that your queue keeps moving if your assistant becomes unavailable, which is more than most competitors publish. What it doesn’t detail is how that backup works: who picks up the tasks, during what hours, or how fast. Ask them to put the specifics in writing during the consultation.
AI tools
Every Magic assistant gets access to leading LLMs and AI tools, plus training on how to use them before they start working with you. Magic pays for the tools, and coaches each assistant one on one every week after that.
Wing describes its assistants as AI-trained. Their site doesn’t name the tools or describe the training, so you’d need to ask on the call.
Vetting and training
Magic accepts the top 0.5% of applicants, and a person makes the final call after live interviews with each candidate. Wing says its assistants are the top 1% of global talent, drawn from more than 2 million applicants screened each year, and doesn’t publish an acceptance rate. Both figures put the services well above the open freelance market, where nobody is screening at all.
Every Magic assistant goes through training and assessments on AI tools before their first task for you. Wing says it handles matching, vetting, and training before an assistant touches your work, without detailing the curriculum.
Contracts and cancellation
Both services run month to month with no long-term contract. Wing says you can cancel anytime and doesn’t state whether a notice period applies. Magic lets you cancel at any time.
The other difference is when you commit. Wing starts with a 15-minute consultation, then matches you and goes live within 48 hours. With Magic you meet your assistant first, and there’s no charge until you start working together.
Why choose Wing Assistant
If you need a niche specialist from a single managed service, look at Wing. Their site lists more than 155 role types across 27 industries, from bookkeepers to sales development reps, which is broader than what Magic covers.
Their general assistant tier at $999 a month full time is also the lowest published price in this comparison, and they advertise going live within 48 hours. If the work is routine and budget is the deciding factor, that tier is Wing’s strongest offer. Executive-level support on their own price list costs about double it.
Why choose Magic
For most buyers the Magic vs Wing decision comes down to one question: do you want to pick a tier, or do you want one rate that covers everyone?
If you want one rate and one standard of assistant, choose Magic.
- One rate for everyone. $13.50 an hour whether you book 20 hours a week or 40, with no executive tier that costs more and no unpriced level to discover on a sales call.
- More selective. Magic accepts the top 0.5% of applicants. Wing says top 1% and doesn’t publish a rate.
- Trained on AI before they start. Every assistant gets access to leading AI tools, paid for by Magic, plus training and weekly coaching.
- Backup coverage included. Full-time plans come with Magic 24/7, so work keeps moving when your assistant is away.
- More hours. A Magic full-time plan is 2,080 hours a year against 1,920 on Wing’s full-time plans.
- Nothing owed until you start. You meet your assistant first, and billing begins when the work does.
What Magic clients say
★★★★★
“Magic has been fantastic from the start! They are with you constantly on the onboarding process, follow-up meetings, etc. And my assistant has FAR exceeded my expectations!”
Robert Clausen
★★★★★
“Had an amazing time working with Irish Colleen, who became a warm, intuitive, and proactive member of the team almost immediately from day one. She was really great at anticipating the needs of my business before I even had a chance to assign tasks.”
Kalo Catalyst
More at Magic reviews.
Magic vs Wing: common questions
Magic vs Wing: which is cheaper?
It depends which Wing tier you compare. Wing’s general assistant plan is cheaper than Magic at $999 a month full time, about $6.24 an hour. Wing’s executive assistant plan is $1,999 a month, about $12.49 an hour, roughly a dollar under Magic’s $13.50. Magic’s full-time price includes Magic 24/7, which costs $199 a week on its own, and Wing doesn’t offer a published equivalent.
How much does Magic cost?
Magic is $540 a week for a full-time assistant at 40 hours a week, which includes Magic 24/7 (part-time is $270 a week for 20 hours). Both work out to $13.50 an hour. Plans are billed every four weeks and there’s no charge until you start working with your assistant. See the pricing page.
How much does Wing cost?
Wing publishes two tiers on its site. A general virtual assistant is $699 a month part-time or $999 a month full-time. An executive assistant is $1,299 part-time or $1,999 full-time. Both plans are 80 or 160 hours a month. Their US-based and specialist tiers are described as available at higher price points, without a figure, so you find that price out on the consultation call.
Which Wing plan is the right comparison for Magic?
The executive assistant tier. Magic’s vetting, at the top 0.5% of applicants selected through live interviews, and its mandatory AI training match the profile Wing sells at that tier. Wing’s $999 plan is their general tier, and executive-level work costs double that on their own price list.
Where are the assistants based?
Magic assistants are in the Philippines and Latin America, and all of them work US time zones. Wing’s site says its assistants are global or US-based without listing countries, and says pricing varies by role, experience, and location.
What happens when my assistant is on leave?
Every Magic full-time plan includes Magic 24/7, a shared pool of assistants who pick up tasks when your dedicated assistant is unavailable. Wing’s site says backup coverage is built in, but doesn’t detail who covers the work or during what hours.
Do the assistants use AI tools?
Yes. Every Magic assistant gets access to leading LLMs and AI tools, plus training on how to use them before they start. Magic pays for the tools. Wing describes its assistants as AI-trained, but doesn’t name the tools or describe the training on its site.
What happens if my assistant isn’t the right fit?
Magic replaces them at no extra cost and your saved preferences carry over, so the new assistant starts with the same context. On full-time plans, Magic 24/7 handles urgent work while the new assistant is matched. Wing’s site commits to a free replacement within 24 hours.
Can I cancel anytime?
Magic has no long-term contract and you can cancel at any time. Wing also runs month to month and says you can cancel anytime, though its site doesn’t state whether notice is required.
Magic vs Wing: which is better?
It depends on what you’re comparing against. If you need a niche specialist role or the lowest published price for routine work, look at Wing’s general tier. If you want executive-level support, Magic is about a dollar an hour more than Wing’s executive tier and includes backup coverage, more hours, and paid AI access.
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