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  • Growth + productivity
A photographer's assistant in a round gradient frame, with a dashed path to image, calendar and check tiles and a "Client booked" label
Growth + productivity

Why creatives struggle without a virtual assistant

There’s a version of running a creative business that most people imagine before they start, where the work speaks for itself, clients come from referrals, and the calendar stays full...

David Merriman
Co-founder, Magic
General admin

AI assistant vs. human virtual assistant: what each actually does

Search for a virtual assistant today and you’ll get four very different things back: a chatbot, a scheduling app, an AI agent that offers to run your inbox, and an...

A clipboard with a form and a medical cross badge beside a stethoscope, with a "Claims submitted" notification
A clipboard with a form and a medical cross badge beside a stethoscope, with a "Claims submitted" notification
General admin

Hiring a medical billing virtual assistant: what to know first

You’re running a medical practice, not a billing department. Yet somehow, the paperwork keeps piling up, claims are stalling, and your team’s stretched thin. Between charting patients, handling insurance calls,...

A recruitment assistant on a video interview above a business owner reading her phone in the kitchen, with "3 candidates shortlisted" and "Interview on Thursday" labels
A recruitment assistant on a video interview above a business owner reading her phone in the kitchen, with "3 candidates shortlisted" and "Interview on Thursday" labels
B2B recruiting

How to hire the right employees to scale your small business

Hiring the wrong employee leads to losses bigger than their salary. It also costs your operational momentum. When a bad hire drains leadership time and forces your team to carry...

A rounded signpost with three blank arrows pointing different ways, with a "Setup chosen" label
A rounded signpost with three blank arrows pointing different ways, with a "Setup chosen" label
Delegation

How to choose the best remote work solution for your business

Remote work is no longer a temporary adjustment. For many businesses, it is now a core operating model. Small companies use it to control overhead and hire beyond their local...

A woman working at her kitchen table in the evening above a man with a tablet in a glass-walled office, with "Fully remote" and "Office on Thursdays" labels
A woman working at her kitchen table in the evening above a man with a tablet in a glass-walled office, with "Fully remote" and "Office on Thursdays" labels
B2B admin

Telework vs. remote work: what’s the difference for employers?

Flexible work used to be a perk you offered sparingly. Now it’s a structural decision that affects hiring, management, compliance, technology, and culture. If you’re updating policies or redesigning how...

An assistant typing beside a stack of forms in a round gradient frame, with a dashed path to mail, chat and check tiles and a "Chats answered" label
An assistant typing beside a stack of forms in a round gradient frame, with a dashed path to mail, chat and check tiles and a "Chats answered" label
Growth + productivity

How non-voice virtual assistants improve business productivity

If you run a business long enough, you start to notice the same pattern: the work doesn’t pile up in dramatic waves. It accumulates quietly, in the tiny cracks between...

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