Without leads, you can’t make sales. And without sales, you get no revenue.
It’s important to generate sales leads to kickstart your sales funnel and nurture them into customers or even ambassadors for your brand. Moreover, sales lead generation asks an important question: What does your potential customer want? It provides the information you need to fill the sales pipeline with leads and tweak your strategies over time.
Generating sales leads doesn’t have to be an expensive process. There are a lot of options available when deciding how to generate leads in sales.
Tip # 1: Determine Your Target Audience
You can’t reach and sell to your ideal customers if you’re targeting the wrong audience for lead generation. That’s why you need to know exactly who your target audience is by conducting market research and analyzing industry trends and competitors. It’s also helpful to create personas to identify specific segments of your target audience.
This way, you have an idea of the general demographics, personalities, and needs of your ideal customers. You can also use Google Analytics to get comprehensive data about the people visiting your website. Moreover, you can choose the promotional methods that can effectively reach your target audience using the information on where to get sales leads.
Tip # 2: Use Email Marketing
Email marketing uses an email opt-in form to generate sales leads, and targeted emails to get them to buy. The first step usually relies on gated content, such as downloads or discounts. The second part, meanwhile, is all about email content.
Design clean and straightforward emails with subject lines that can grab the reader’s attention. Having a clear and compelling call-to-action (CTA) is also a must to encourage the readers to follow through and purchase. To send bulk emails to specific recipients, you can use email automation which also allows automatic personalization and triggers.
Tip # 3: Improve SEO
SEO can improve your ranking on Google SERPs, which can boost your brand’s reputation and generate sales leads through organic traffic. To start, make sure to include keywords in your website content. You can use any of these SEO tools:
Keep your information up to date and create landing pages to get more leads through forms, offers, and trials. You can also start a blog to establish your business as an authority in the industry. These articles and blog posts can then be tied in with your email marketing efforts by creating an email newsletter.
Tip # 4: Take Advantage of Social Media
Optimizing your social media accounts can further help you generate sales leads since your target audience is likely to be on social media.
In a survey, 40% of B2B marketers viewed the platform as the most effective channel for high-quality leads. It provides professional demographic data so you can target the right people based on their job title, company, industry, and seniority. You can also post articles with solid headlines and CTAs for signups, consultations, events, etc.
Facebook has one of the largest audiences on social media with a robust advertising platform to maximize sales lead generation, especially on mobile devices. You can create Facebook Lookalike Audiences for different lead ads campaigns to have a more extensive list of leads similar to your current customers.
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With a focus on visual content, Instagram allows you to post attractive and compelling images with engaging captions and hashtags that are relevant to your target audience.
Make sure to add action buttons to your profile and links in your bio so people can get in touch with your business. You can also use Instagram ad campaigns as a quick, easy way to generate sales leads that best match your buyer persona.
Create a business account for your company and utilize Twitter lead generation cards to better engage with your target audience and generate leads. It allows you to post “clickable” and attractive tweets to interact with your followers more immersively.
You can also take advantage of Twitter Analytics to get an overview of your audience on the platform. Use the information on the devices they use, types of buying styles and purchases, location, gender, and age to better understand your target audience and develop more relevant organic posts and ads.
Tip # 5: Utilize Chat Technology
Live chat and chatbots provide an opportunity to generate leads in sales. They allow consumers to easily get the information they need in their buying process. In fact, live chat can improve every stage of the customer journey:
This means that there’s a 40% boost in the overall website conversion rates of a business that uses live chat!
Set up chat features on different platforms to get more leads. Greet website visitors with a chatbot welcome message including basic information about your business and different options for them to engage further. Providing live chat on your social media pages can also improve customer experience that will help you nurture leads.
Consequently, you can use your captured data and bot analytics (tags, notes, chat histories, custom variables, and attributes) to help your human agents interact with leads.
Tip # 6: Build and Work with Your Personal Network
Your personal network—composed of your family, personal and work friends, past and current business associates, and so on—can be a powerful tool to generate sales leads. They can be the leads you can pursue and what’s great about it is you already have their trust.
Aside from the element of trust, they are also likely to have different sets of contacts. So, they can also provide valuable help in furthering your efforts on how to generate leads in sales. If they have a connection that matches your target audience, they can reach out to them on your behalf.
You just need to be transparent with your objectives in generating sales leads. However, make sure that you choose the right type of people or business from your personal network. Describe to them your target audience such as the industry they’re in, business size, sales and revenue ranges, geographic location, and so on.
Your network can also extend to your current customers. Referrals are more likely to convert into leads than people reached by cold email or prospect outreach. Just remember to provide an incentive to get your customers to refer. And don’t forget to provide your contact information.
You can also grow your personal network and get more leads by attending in-person and online networking events relevant to your niche.
Generate Sales Leads With a Magic Assistant
When you’ve decided how to generate leads in sales, all that’s left is to put your plan in motion. Within 72 hours, Magic can match you with a qualified sales assistant to help you improve and implement sales lead generation strategies.
A Magic Sales Assistant’s duties include administrative work and sales-related activities such as:
Conducting market research, analyzing industry trends, creating ideal customer profiles
Overseeing email marketing and SEO campaigns, liaising with internal and external people, organizing CRM
Managing social media accounts, executing social media campaigns, preparing analytics reports
Learn more about Magic’s hiring process or hop on a call with us to discuss how we can help your business grow!
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