The marketing engine never stops with reliable support to keep it moving.
Growth depends on how you market your business. Every campaign you launch, every lead you nurture, and every piece of content you publish play a role in driving revenue forward. However, while strategy shapes the vision, execution keeps the momentum.
A virtual marketing assistant helps turn marketing plans into action. From campaign coordination to lead tracking, your assistant manages the moving pieces so your team stays focused on strategy, creative direction, and growth.
A virtual marketing assistant integrates directly into your workflows, helping you execute the ongoing tasks that keep your marketing machine operational.
While your leadership team shapes messaging, develops offers, and drives creative direction, your digital marketing virtual assistant handles research, updates, formatting, and coordination work that often slows down execution.
Unlike generic virtual assistants, an online marketing virtual assistant understands the fast pace of campaign management, channel coordination, and CRM hygiene. They bring specialized support to lighten the load without adding a full-time headcount.
The rise of distributed teams has permanently changed how marketing departments operate.
In the last five years, remote work in marketing roles has increased by over 50%, and demand for remote digital marketing assistants continues to rise as teams expand globally. Modern marketing tools and platforms make daily tasks fully remote and easily assignable across distributed teams.
You no longer need local hires or office-based teams to stay consistent. A remote marketing virtual assistant allows you to scale support on demand, access wider talent pools, and control labor costs without sacrificing execution quality.
A virtual assistant for marketing helps execute campaigns and track metrics, giving your team the support it needs to maintain consistency and stay on schedule.
Marketing managers, directors, and growth teams turn to virtual marketing assistants to offload coordination tasks, free up bandwidth, and keep content and lead workflows running smoothly.
Small business owners, founders, and agencies hire virtual marketing assistants to sustain campaign activity, support client delivery, and stay focused on growth without overloading internal teams.
A virtual digital marketing assistant gives you flexible capacity exactly where you need it.
Your campaigns run smoother when someone’s always moving the next task forward. A marketing virtual assistant plugs directly into your systems, managing recurring tasks and campaign prep so your pipeline stays full.
A virtual digital marketing assistant gives you the flexibility to execute across channels without sacrificing speed, quality, or focus. This helps your team stay locked in on the work that grows revenue.
Your company’s momentum slows the moment tasks stack faster than your team can clear them. Picture this: one campaign is launching late while another needs edits. At the same time, the reporting numbers haven’t been pulled yet. At this point, it’s time to bring in help.
What you need isn’t more hours but more hands to assist you with execution. Without it, you’re likely paying a silent cost in both revenue and staff burnout.
Marketing teams lose an estimated 20% of productive time each year due to task switching, disorganization, and execution delays, costing businesses thousands in lost opportunity.
Your assistant takes over the recurring tasks that pile up and slow your team down.
They keep operations flowing smoothly, so progress never stalls.
They ensure everything stays in motion, preventing delays and keeping your team focused forward.
They proactively manage deadlines, follow-ups, and details so nothing slips through the cracks.
With a VA, you stay focused on high-impact work while they take care of the day-to-day execution.
Hiring a digital marketing VA isn’t just about filling a role. If you bring in the wrong person, you’re just adding to the chaos instead of clearing it. This is why it’s important to find the right fit.
Here’s how to get it right from the start:
Identify the tasks slowing your team down. These could be any of the following:
You have two options when it comes to hiring. The path you take will directly impact the quality of your assistants and how smoothly they integrate into your team, so choose carefully.
You can hire independently, but doing it solo means taking full responsibility for every piece of the process. The margin for error is small, and one bad hire can create more problems than it solves.
Without experience hiring virtual marketing assistants, you’re solely responsible for:
It’s more common than expected to hire someone who seems qualified but struggles to deliver on real marketing execution.
Additional Tip: Avoid defaulting to low hourly rates on job boards like Upwork. The lowest-cost option almost always ends up being the most expensive mistake.
If you do choose to hire directly, here’s what to look for in a candidate:
Working with a staffing partner eliminates most of the guesswork and dramatically reduces the risk of hiring the wrong person.
Qualified marketing virtual assistant services handle:
The best virtual marketing assistant services have already built networks of pre-vetted assistants who understand how real marketing teams operate and are ready to plug into your workflow.
When evaluating a staffing partner, look for:
If you haven’t hired marketing virtual assistants before, partnering with an expert helps you avoid costly mistakes and dramatically lowers the risk of overpaying for the wrong fit.
The best online marketing virtual assistants may not be in your city, but that might not a problem.
Global hiring opens access to highly skilled professionals comfortable with the following:
Global hiring often offers better value and deeper experience pools unless you require onsite work.
Hiring the right assistant is only part of the equation. Alignment comes from the way you onboard your new hire. A clear, structured onboarding process ensures your VA understands your workflows, tools, and priorities from day one.
To onboard your marketing assistant for remote roles effectively:
The more structured your onboarding, the faster your VA integrates — and the sooner they start driving execution exactly the way your team operates.
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Just you.
Small team
Under 50 people
Growing workforce
50-200 people
Established team
200-500 people
Large organization
500+ people
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You don’t even pay until after you’ve met them. No risk. No commitment. Just results.
A complete platform with tools and support that makes delegation effortless
Smart automation that amplifies your EA’s capabilities
Secure payments without exposing your personal info
On-time payments and tax management handled
Smart automation that amplifies your EA’s capabilities
Always covered, even when your EA is offline
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Billing concerns
Assistant complaints
Performance coaching
Auditing Productivity
Upskilling & Coaching
Unblocking your assistant…
Magic Marketing VAs bring versatility to tasks across channels and reliability to keep execution consistent. Whether managing assets, updating CRMs, or coordinating campaigns, your assistant marketing manager steps into your workflow and keeps your marketing operations running smoothly.
No matter your niche, Magic Marketing VAs are trained to fit your workflows and help your team scale marketing execution without adding unnecessary overhead.
See why companies are ditching recruiters and platforms for our complete solution
There are three main components to our training program: a multi-day executive assistant training course (ending with a formal assessment they must pass to complete), our library of self-paced courses, and hands-on training in a remote position.
We source top candidates from the Philippines, which is among the world’s top emerging markets.
The better question might be “what can’t my EA do?”! EAs can handle everything from simple tasks like calendar management to more complex tasks that require a deep understanding of your needs and preferences. Check out the use cases above for some examples.
You can hire for almost anything online nowadays, including an EA. But how do you know the EA you’re hiring is going to be good? At Magic, we do all the pre-vetting for you to guarantee you’re getting a quality hire. We only onboard the top 1% of talent and train them to succeed. Plus, the hiring process on your own takes a ton of time and energy. With Magic, you can get started in 72 hours!
First, you talk to our sales team about your needs. Then, our Matching team finds a few candidates that we think will be great for you. Next, you interview the candidates and choose your favorite, or have our Matching team keep looking. Once you find the perfect hire, you’re billed weekly and there are no long-term commitments or hiring fees.
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So, @magic has consistently delivered, and by delegating a variety of task-minutiae to their 24/7 concierge service, has given me the time to focus on the things I’m best at without doing a ton of task-switching (which I’m not very good at). Not free, but good! #GetItDone
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I just use @magic to help with a task I couldn’t do myself (test out an offline service in another country). It was super quick, easy and deliverables were spot-on perfect. Highly recommend!
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