The sales process starts with capturing potential customers to fill in the lead generation funnel. It consists of different stages that illustrate the customer’s journey from the initial stage of awareness to becoming a paying customer.
Top-of-funnel leads are crucial in driving business success and growing the customer base. Focus on closing more deals by outsourcing sales teams to handle your lead generation, appointment setting, prospecting, and more! In this article, we’ll explore five ways to increase your top funnel leads with the help of Magic.
- Top-of-funnel leads are in the initial stage of their buyer’s journey, seeking information and resources to address their pain points.
- Engage and nurture top funnel leads to build a strong sales pipeline, boost brand awareness, and foster customer retention for your business.
- Magic can help you outsource sales reps for your lead generation funnel and other sales tasks so you can focus on closing deals.
What are Top-of-Funnel Leads?
Before we delve into the strategies to get more top-of-funnel sales, let’s understand what exactly these leads are and why they hold significant importance.
Top-of-funnel leads represent a vast pool of prospects who can be nurtured into becoming paying customers.
At the top of the lead generation funnel, potential customers are in the initial stage of their buyer’s journey. During this stage, they’re aware of a pain point that your business can address but haven’t directly engaged with your brand yet.
Top funnel leads seek information and resources to help them better understand their problem and evaluate their options. This means that they may have shown initial interest in your business by visiting your website, signing up for a newsletter, or engaging with your content.
The main goal at this stage is to capture the attention and interest of these leads, establish credibility, and start building a relationship to move them further down the funnel. By effectively engaging and nurturing these leads, you can build a strong sales pipeline, increase brand awareness, and lay the foundation for customer retention for your business.
Customize Your Virtual Team Based on Your Needs
How to Get More Top Funnel Leads with Magic
While not all top-of-funnel leads will convert into paying customers, they represent a crucial segment of potential buyers who contribute to brand awareness and visibility. Engaging and nurturing these leads can drive growth, boost conversions, and establish a strong foundation for sustained success for your business.
To hit your sales KPIs consistently, Magic can help you outsource sales reps for your lead generation funnel and other sales tasks. Here’s how sales outsourcing can help you improve your top-of-funnel sales:
1. Analyze Data to Improve Targeting
To better tailor your lead generation techniques, you need to analyze your customers’ preferences, behaviors, and pain points. This also includes social data to understand the conversations, interests, and needs of your target audience.
From this, you can refine your targeting and create more relevant content and campaigns that resonate with your prospects. Get an outsourced sales team from Magic to help you analyze customer data so you can focus on improving your sales tactics.
Virtual sales assistants utilize sales and data analysis tools to identify patterns and trends that can guide your sales efforts. Plus, Magic provides a customer AI tool to make them more efficient in completing the task at hand.
2. Personalize Your Sales Outreach Strategies
Sales outsourcing shouldn’t have one-size-fits-all solutions, especially in lead generation. Tailoring your sales outreach to the specific needs and preferences of individual leads can significantly improve your top-of-funnel sales.
Offer something unique and practical to grab the attention of your prospects. This can be compelling and interactive content (e.g. videos, quizzes, or interactive tools) or valuable resources (e.g. e-books, webinars, or white papers).
Magic’s sales professionals can manage your CRM software to organize, clean, and enter data. They can also help you set up your database to manage client interactions and streamline processes so there won’t be any missed opportunities.
Lastly, they can leverage automation tools to streamline your sales process at scale, ensuring that your top-of-funnel leads feel valued and understood.
3. Use Outbound Sales Tactics
Proactively reach out to potential leads, introduce your business, and initiate meaningful conversations with them by cold calling and email lead generation.
Find more top funnel leads when you outsource sales reps to Magic. Equipped with the proper tools and skills in cold calling, they can make a certain number of calls per workday. You can then focus on building relationships that will foster a positive impression and boost the chances of closing deals.
Outsourced SDRs can also send targeted emails that can grab the attention of your prospects and initiate valuable conversations. And in both strategies, they can employ a well-timed and personalized follow-up sequence to increase your chances of engagement.
4. Tap into Business Networks
Building your network is important in growing your business, as it can help with your lead generation funnel.
Forge strategic partnerships with businesses or influencers in your industry to reach out to new audiences and expand your reach. This can help you gain exposure to new audiences and generate a steady stream of top funnel leads.
Get an outsourced SDR from Magic to research new business connections and manage your contact list. They can also handle all inbound and outbound calls, create and send invoices to customers, follow up on payments, and prepare service-level agreements for your sales team.
5. Test Channels to Reach Your Target Market
Not all lead generation channels work for every business. That’s why you need to experiment with different channels such as email, social media, content marketing, and paid advertising.
This allows you to identify the most effective ones for generating top-of-funnel leads. Magic’s outsourced sales team can continuously track the performance of your channels and create reports so you can allocate your resources accordingly for the best results. They can handle your sales analytics, as well as qualify leads based on your criteria.
Improve Your Lead Generation Funnel with Magic
Increasing your top-of-funnel leads is essential for business growth, and sales outsourcing can handle this to free you up and close more deals.
With Magic, you can improve your overall lead generation efforts to attract a broader audience, engage prospects, and lay the foundation for successful conversions. It’s an easier, more effective, and more affordable way to boost sales than hiring an in-house team.
Picked from the top 3% of talent, our remote sales professionals have the tools and skills to leverage the top-of-funnel sales strategies discussed above. Talk to us to learn the full potential of your sales performance.
Match With a Vetted Virtual Assistant in 72 Hours!
