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Customer Story

Rye

“They’ve freed up time for our leaders and engineers to tackle larger scale problems and issues.”
Rye founding team
Tam Vu
Head of Business Operations and Strategy
Rye logo

Key Integrations

Used with Magic
Shopify
Microsoft Excel
Google Sheets
Learn More

What does the future of eCommerce look like? Rye believes it lies in web3 and their mission is to “build the foundation for the next generation of eCommerce.”

But building a “Shopify for web3” is no easy task, even for the veteran tech entrepreneurs at the business’ helm. They knew their engineers would need to be fully focused on developing their API⁠—and so they turned to a virtual assistant to handle day-to-day routine work.

Lightening the Non-Code Load

Rye needed someone to “problem-solve and manage issues not related to engineering/coding,” says Tam Vu, head of Rye’s Business Operations and Strategy. This remote contractor would help them deal with some of their clients, freeing up more time for their engineering team.

Magic found them a VA specializing in operations who could work with tools such as MS Excel and Google Sheets, while also learning to use their own house-built systems. Their duties included data entry, order processing, and coordinating order info with client Shopify stores.

Tackling the Items That Matter

Tam notes that the extra help has provided immediate benefits in terms of their team’s working capacity. Their engineers have more time to work on solving large-scale problems and “increased capacity to tackle the items that matter.”

Scaling Up for the Future

Tam notes that their VA has proved useful in freeing up time for their engineers, as well as the company’s leadership. Given their early successes with Magic, Tam says the company is “likely… to onboard more assistants in the future.”

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