Magic Personal Assistant App for Moms

There’s never enough time. Unless you have Magic.

A 24/7 team of people to help you get things done. On demand.

A helping hand, just a text message away

Mom, we see you. Putting everyone else first. Managing the house, the company, the family, the birthday parties, soccer practice and dance recitals. There’s never enough hours in the day. That’s why we made Magic.  To take on the work you don’t have time to do or don’t want to do so you can have a little extra me-time.

Get help instantly.
24 hours a day.

You know that insurmountable to-do list that never seems complete? Our team of remote workers can do just about anything on that list and are on standby 24 hours a day, 7 days a week. No task is too big or too small, and chances are it’s something we’ve done before and have experience with.

Offload even complex tasks because we’re humans.

We’re not robots and we’re not a speaker that misunderstands you half the time, we’re humans who you can trust to get the job done. Think of us as an extension of you — we complete your to-do list in the same way you would. Weren’t you just saying you wish you could clone yourself?

Simplify your life.
Get Focused.

By getting rid of all the little tasks on your plate that just take up time and drain your day, you get to focus on what’s most important, whether that’s more time with the family, a date night for the first time in months, a spin class, or working on that book you’ve been wanting to write.

What can Magic do?

We can do just about anything! Not sure if we can, just ask! Here are some things we’d love to help you take off of your plate.


Work support like researching for sales meetings, logistics for conferences and events 


Booking venues, travel, date nights, family vacations, or spa days


Finding a dentist, pediatrician, eye doctor or specialist who takes your insurance and has availability this week


Reminding you the night before that it’s picture day, a field trip, or “school’s closed” 


Helping you plan a birthday party, PTA meeting, sales dinner


Finding a painter, contractor, landscaper, housekeeper with good reviews and who is available next week


Finding that perfect birthday present for a 5 year-old boy


Making a shopping list from your stack of Thanksgiving recipes and ordering at your local grocery delivery

How does it work?

Text, chat, or email Magic what you need to get done.

Like ordering an Uber or Lyft, our assistants are on standby, ready to work.

Magic comes up with a game plan.

Our team of assistants will chat with you and ask you some clarifying questions (especially as we get to know you.) Once you confirm you’re happy with the plan, we’ll get to work.

We’ll take it from here.

Magic keeps you updated along the way. When the task is completed, we’ll let you know. Go ahead and cross it off your list!

Magic Case Study

Sally Hogshead

Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate and a former advertising executive.

No limits.
Pay as you go.

Magic charges an hourly rate, but you’re only billed for the time we’re actively working on your tasks.



Per Hour / Billed Weekly


Who is behind my task?

Powering Magic is a team of highly-trained human assistants, operating 24/7, 365 days a year. Our assistants are creative, full-time employees who love working at Magic. The vast majority of our assistants are college graduates from top schools.

Our assistants have great jobs with a high potential for growth. We have a custom hiring and training program to ensure a high standard of quality and a fun office culture so the people working for you enjoy their work.

How long does it take?

On average, for a client's first task, Magic typically spends about one hour.

However, the time spent will completely depend on the task and how well Magic knows you. We get more efficient over time, as we get to know you better and learn your preferences.

Is Magic a bot or AI?

No, Magic is not AI. Each task is handled by a trained personal assistant.

We have in-house software to help our assistants efficiently complete tasks, store and remember your preferences, and make sure no task is dropped or promise goes unfulfilled.

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New: Magic Dedicated Assistant, starting at $10/hour.