Magic: On-Demand Human Assistant for Business Leaders

There’s never enough time.
Unless you have Magic.

Get a 24/7 team of remote workers to help you get things done.

Your new secret superpower

The world’s most successful people don’t “do it all” – they have a team of people to help them. We’re that team!

Get help instantly.

24 hours a day.
  • Our team of remote workers can do just about anything and are on standby 24 hours a day, 7 days a week to get to work for you at a moment’s notice.

100% Human.

Not a bot or AI.
  • You don’t need a bot. You need real people you can trust. When you send us a task, your team of college-educated remote workers roll up their sleeves and get to work.

Simplify Your Life.

Get focused.
  • Focusing on what’s most important lets you improve productivity, quality of life, and the likelihood of success. With Magic, you talk to us like a human - because we are too!


Phone Calls


Tasks Completed


Research Hrs


Emails Sent

How Magic Works

College-educated assistants working as a team.

We’ve built a team of college-educated remote workers who work as teams to cover 24 hours a day, 7 days a week. We hired the best, trained them, and armed them with productivity software to make sure nothing gets dropped.

Trained by startup founders and busy executives.

Startup pace is in our DNA. We built Magic out of necessity for ourselves because startups are hard and it takes a team that you don’t always have. With Magic, you get a team instantly that have been trained by CEOs, founders, investors, and busy executives that use Magic everyday.

Productivity software so nothing gets dropped.

When you’re working on a lot of different projects, it’s easy for things to fall through the cracks. Our productivity software and our quality assurance team ensures that your tasks are tracked from beginning to end and delivered to meet and exceed your expectations.

Get Essentials Delivered To You On-Demand During COVID-19

You have a lot on your plate with COVID-19 right now. Join the people around the world who are using Magic to send supplies…

Introducing Magic Groups for Friends, Family and Colleagues

Have a list of to-dos that require collaboration with others? Let us help. Magic for Groups lets you loop in friends, family…

Magic Case Study

"Magic organized it all"

Ari Meisel is a serial entrepreneur, triathlete, author and inventor. He is the co-founder of Less Doing, the best-selling author of “The Art of Less Doing” and “The Replaceable Founder.” Ari relies on Magic as his VA for both his business and personal life.

24/7 Work Assistant

Ari uses Magic as a 24/7 office assistant in his team’s Slack channel

More Family Time

Magic automated Ari’s onboarding funnel, giving him more time to spend with family

Work Delegation

Magic designed, edited, and shipped Ari’s latest book: The Replaceable Founder

Magic for Execs & CEOs

Partner at Atomic

“Magic is instant power at your fingertips. It’s saved me time and time again. I litterally haven’t been able to ask for something it couldn’t deliver and I’ve been trying!”

Justin Kan
Entrepreneur & Investor

“Magic is especially awesome if you have creative ideas for things you want to get done that you don’t know how to start yourself.”

Affordable, flexible pricing that works the way you do.

Pay as you go

Flexible with no commitments
$ 35


Powering Magic is a team of highly-trained human assistants, operating 24/7, 365 days a year. Our assistants are creative, full-time employees who love working at Magic. The vast majority of our assistants are college graduates from top schools.

Our assistants have great jobs with a high potential for growth. We have a custom hiring and training program to ensure a high standard of quality and a fun office culture so the people working for you enjoy their work.

On average, for a client’s first task, Magic typically spends about one hour.

However, the time spent will completely depend on the task and how well Magic knows you. We get more efficient over time, as we get to know you better and learn your preferences.

No, Magic is not AI. Each task is handled by a trained personal assistant.

We have in-house software to help our assistants efficiently complete tasks, store and remember your preferences, and make sure no task is dropped or promise goes unfulfilled.

Read more FAQs

By popular demand, the Web App for Dedicated is now live!

Login to the Magic Classic Web App for Consumer and Business users.

New: Magic Dedicated Assistant, starting at $10/hour.