What Can Social Media Managers Do For Small Businesses? | Magic Assistant Blog

What Can Social Media Managers Do For Small Businesses?

Jacqueline Florida
Jacqueline Florida
May 17, 2022
Social Media Manager

Social media can amplify marketing efforts by putting your company’s offers in direct contact with your target market. This is a tremendous help in both attracting customers and getting feedback. With social media managers to help you implement the right strategies, you can get more customers and earn their loyalty. 

You can take advantage of hiring a digital marketing assistant to provide social media management services as part of your marketing plan. Effective social media management can save on marketing costs while enabling you to get the results you need out of market research.

What is a social media manager?

A social media manager is in charge of creating, handling, and tracking all social media content of your business. They develop and mold a company’s branding and voice by creating and publishing social media posts on Facebook, Instagram, LinkedIn, and other websites. They are also responsible for responding to comments and organizing social media campaigns. 

Having the right people managing social media can help you:

  • Develop a company brand
  • Optimize brand awareness
  • Increase website traffic
  • Increase revenue by advertising and building customer networks

What do social media managers do?

The scope of what social media managers do varies depending on the company’s needs. In short, however, manage your accounts to reach your business goals, and establish or maintain your brand voice.

Check out the core responsibilities of social media managers below.

Customer liking a product photo online

1. Administer a marketing plan

This is the primary task that they must complete and it sets the scope of their overall work. The marketing plan details how each social channel will be utilized, stating the goals for each social network, and the campaign types that will run on them.

2. Set posting schedules

Social media managers are expected to know the right time and frequency of posting on each social media channel. So, they create a schedule specific to each platform. It includes the times they should schedule posts and how often in a day or week posts should be done.

3. Create a unique brand identity

Social media brings about a great chance to cultivate your company’s unique brand and voice. Your branding should distinguish your company from your competitors and demonstrate why customers should choose you.

4. Support promotional plans

Social media managers are in charge of creating engaging promotional materials. You might get an all-rounder who can make a graphic design just as easily as they could write a caption.

Alternatively, they might serve as an intermediary, coordinating efforts among the creatives on your team (or external collaborators, like influencers). In this sense, they set the direction⁠—growing organic traffic⁠—and guide others to it.

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5. Set an engagement strategy

Social media engagement must be created to get as many likes, comments, and shares as possible. So, your manager should be able to create a detailed strategy of how to engage with your customers.

This requires knowing your customers and competition, setting up social media accounts and optimizing them for better search results, and creating a social media content calendar that you can stick to posting blogs you’ve created for that specific platform.

6. Establish a conversion plan

Conversion is one of the benefits of social media management. Social media managers strive to know your business well so they can determine what successfully converts leads into customers.

Here are some things you can test to see what converts more leads to your business.

  • Make your landing pages and posts mobile-friendly and easy to navigate.
  • Use videos to attract customers to company promotions and offers.
  • Include effective calls to action.
  • Using social analytics, analyze and optimize your social media posts.
  • Create content that’s consistent with the company branding.
  • Use your user-generated content as social proof to prospective customers

7. Incorporate SEO

Search engine optimization (SEO) aims to help businesses show up in search engine results of Google, Bing, Yahoo, and others. Managers use optimized content to increase website traffic, boost awareness of your brand, and generate more leads.

8. Analyze data

There are many tools to manage social media that can provide more accurate data and better insights on specific metrics such as clicks, engagement, traffic, and follower counts.

Moreover, they can keep track of these metrics and find trends that your business can use to improve strategies and address problems and issues.

9. Writing

Writing is one of the many skills that social media managers need to do. Through content creation, they should spark digital conversations that embody and enhance their company’s voice on social media.

This can include ad copies that can grab and hold customers’ attention, videos, images, blogs, captions, and hashtags. They should also write concise content that elicits emotions from your potential customers.

When To Get Social Media Management Services

Getting a social media manager isn’t always a top priority. That said, here are a few cases where you should consider getting one sooner rather than later:

A Client talking to a Social Media Manager

When social media is an important part of your marketing strategy

If social media plays a major role in your marketing efforts, then it’s better to leave it in the hands of an expert.

Many companies use this strategy to get leads and establish a customer base. So, keeping them engaged may require more effective tactics that your manager can set and implement. After all, you’d want to do your best to convert these leads into sales.

If you need advanced social media skills and don’t have them

Small businesses can create their profiles on Instagram or LinkedIn. However, optimizing these accounts requires higher levels of social media skills such as SEO, updated digital marketing strategies, and the creativity that allows you to create ideas and content that stand out.

When you’re too busy with other duties

As small business owners, you’re bound to be busy juggling schedules to accomplish your core tasks. It doesn’t help that social media management requires more time than you have to do a proper job. So, hiring a social media manager to worry about crafting posts, tracking their results, and analyzing them for you.

If your engagement is consistently low

You’ve given it a shot and your social media engagement is consistently low. Any rate lower than 10% is deemed critically low. It means that your posts aren’t connecting well with your audience. So, give this job to someone who can do the job better than you. Bring in a social media manager to identify the issues and implement fixes so all your efforts won’t be wasted.

How to Hire a Magic Digital Marketing Assistant

Magic believes in easy and convenient integration between a client and their Magic assistants. So, we created the client portal that acts as your central virtual office. It comes with communication and collaboration tools that enable you to proceed with services for social media management as soon as you want.

Hire digital marketing assistants at Magic to act as your social media managers. Just call us to let us know what you need and we can start matching you with the most suitable VAs within 72 hours. Contact us now!

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