Frequently Asked Questions - Magic Personal Assistant App

Frequently Asked Questions

Table of Contents

Basics

No, Magic is not AI. Each task is handled by a trained personal assistant.

We have in-house software to help our assistants efficiently complete tasks, store and remember your preferences, and make sure no task is dropped or promise goes unfulfilled.

Magic is everywhere, literally. While we originated in San Fransisco, we are now a fully-remote team with employees across the globe. We believe in a remote work because it allows us to hire the best of the best worldwide, not just in one community. 

On average, for a client’s first task, Magic typically spends about one hour.

However, the time spent will completely depend on the task and how well Magic knows you. We get more efficient over time, as we get to know you better and learn your preferences.

You can text us anywhere in the world, and we will get to work.

Note that Magic does not have its own drivers or couriers. We use the same third-party vendors and services you use.

If something needs to be done physically, and no service exists in your area, then unfortunately in that circumstance there is nothing we can do. (For example, if you want Vietnamese food for dinner, and there are no Vietnamese restaurants within a 200-mile radius from you.)

Yes! Magic works for you anywhere in the world. Once you have access to Magic, you’ll have access to our international number.

Please be aware that all of our assistants speak English. Certain tasks may be significantly harder to fulfill in countries where English is not the native language.

Yes. Magic considers all information related to your account as private and takes significant measures to protect it.

We have a multi-tiered approach to security, including IP restrictions, screen monitoring software, and the encryption of secure information. All employees handling client information sign non-disclosure agreements and are trained in data security.

Yes, you can! We give you a special, personalized email address to use after you sign up.

Introduce yourself and your assistant will be there to chat with you right away. We can get started on your first task, or help you determine what you want to delegate to Magic.

Tasks

Anything you want. As long as it’s not illegal. Seriously.

Here are some real examples of tasks people have put into Magic:

  • “Get me a mobile dentist to my office ASAP.”
  • “I need to rent out the Exploratorium this weekend.”
  • “I need to rent a car for Yosemite.”
  • “Organize my team for a town hall tomorrow.”
  • “I need a Snapchat filter created for my sister’s wedding.”
  • “My 1 pm ran over. Bump my meetings back 1 hour.”
  • “I am low on shampoo and conditioner. Can you order it for me? No rush.”
  • “I’m out of the office today. Check my email and let me know if there’s anything urgent.”

Think of Magic as your new personal assistant. Your assistant is willing to work on just about anything. It’s up to you to decide what you want to delegate.

Sometimes, due to factors beyond our control, no services being available in your area, or human error on our end, we may not be able to get you what you want.

If this happens, we will apologize and immediately search for the best path forward. This often means hunting for the most relevant alternative as a replacement.

If at any point you want us to stop working on your task, just text “close task.

We will attempt to get a refund from the vendor that sold the item. Refund policies vary. Any funds that are returned to Magic will be passed onto you on the card you used for the original purchase.

Yes, Magic integrates with Trello! Learn more about how Magic and Trello work together here.

Your Assistants

Powering Magic is a team of highly-trained human assistants, operating 24/7, 365 days a year. Our assistants are creative, full-time employees who love working at Magic. The vast majority of our assistants are college graduates from top schools.

Our assistants have great jobs with a high potential for growth. We have a custom hiring and training program to ensure a high standard of quality and a fun office culture so the people working for you enjoy their work.

If you send us a task that requires a specialized set of knowledge (such as bookkeeping or graphic design), or anything involving regular full-time or part-time work, we will look to hire an employee or contractor for you.

Magic itself is a connector to services and professionals. Our assistants themselves will not do the actual bookkeeping, graphic design, etc.

This is for a number of reasons. The main reason is that finding a professional for you will produce a better result. Magic’s assistants are trained to be generalists and to connect you with other professionals.

While we do not offer specific training for specialized software, our Magicians are more than happy to assist if you are able to provide instruction.

If you have senstive logins you want to share with your assistants, you can use Vault. 

For example, we can use your Delta login to book your travel and ensure you get the points.

Your logins are encrypted using AES and are stored in a separate database from all other user info.

All vault activity is logged and selectively audited.

Your private data is always safe with Magic.

Making Purchases

Magic pays for the cost of goods and services on your behalf, and we charge your credit card on file.

We accept most credit cards and payments via ACH. If you would like to make an ACH payment, simply tell Magic you prefer to pay by ACH. To pay with ACH, we still require an active credit card on file, which we will authorize until ACH payments are confirmed.

Sure! If you ever prefer to pay the vendor or service directly, please let us know. We will tell them to contact you and ask for payment, or have them invoice you directly.

Due to privacy laws, we are unfortunately not able to store and use your credit card on your behalf. Our credit card processor, Stripe, securely stores this data. When you make a purchase through the service, we pay for it on our card and then charge your card for the same amount via Stripe, plus a processing fee of 2.9%.

No. There is no markup on the purchases you make through Magic. You are charged the exact cost of the items plus a credit card processing fee of 2.9%.

Magic will always confirm the total cost of goods and ETA provided by the vendor before moving forward with your task.

Billing and Usage

Add a card by visiting your profile page and adding a new credit card. Let Magic know by text that you would like to change your active credit card to the new card added.

Yes, please text Magic and let us know which cards to charge, and we will update your payment information.

We will provide you a receipt whenever you need one. Text in the receipts you would like, and we will email you a copy. You can also email us and ask at usage@getmagic.com

How Magic Works

Send a text message to Magic just like you would to a friend.

Ask for literally anything, in plain English.

Can you get me an iPad Pro tonight?
Can you get me an iPad Pro tonight?
1. We read your message and send a reply

Magic reads your request and responds in 5 minutes or less.

Absolutely. I'm assuming you want the best model -- 128 GB with LTE in Space Gray?
Absolutely. I'm assuming you want the best model -- 128 GB with LTE in Space Gray?
Yeah!
Yeah!
2. We find a way to make it happen

Magic clarifies what you’re looking for, comes up with a strategy to get it done, and then gets to work.

Magic can book reservations, get stuff delivered to you, send emails on your behalf, and much, much more.

Consider it done. We'll have one at your doorstep by 9:00 PM for $1,226.41 including tax and delivery.
Consider it done. We'll have one at your doorstep by 9:00 PM for $1,226.41 including tax and delivery.
3. We handle whatever you throw at us

Magic handles multiple tasks at once and does not lose track of what’s going on.

You’ll be surprised by how much Magic can do. Try it yourself!

Thx, can you also send one to my mom? Would be nice to video chat with her tonight.
Thx, can you also send one to my mom? Would be nice to video chat with her tonight.
Not a problem. We'll have one at her doorstep by 9:00 PM as well for the same price.
Not a problem. We'll have one at her doorstep by 9:00 PM as well for the same price.

When do I pay for Magic?

You are only charged once we start actively working on one of your tasks. However, many interactions are free:

Free:

  • Asking questions about Magic
  • Thanking Magic (We love you too!)
  • Gifting hours of Magic to your friends and family

Check out our Billing & Usage Faq for more information.

Getting Started with Magic

We understand that as you get started you may have questions or need some hints to get the most out of your Magic experience. Below you will find some information on how Magic works, what to expect as you get started, and how to customize the service.

Your first requests with Magic

As you place your first few requests, you’ll be asked a number of questions by your Magicians that will help your team better get to know you. We’ll put in the initial time upfront to ensure that we fulfill your request to the best of our ability while simultaneously learning about you to make your future requests faster and more efficient. The more you use and share with Magic, the better it gets!

Hey Magic! Can you book a flight for me? I need to go from SFO to AUS on Friday, March 12th. I'd like to book the 11:59AM flight with United.
Hey Magic! Can you book a flight for me? I need to go from SFO to AUS on Friday, March 12th. I'd like to book the 11:59AM flight with United.
Absolutely, Caroline! Can you provide us with your full legal name on your government issued ID? Also, do you have a United Frequent Flyer Number?
Absolutely, Caroline! Can you provide us with your full legal name on your government issued ID? Also, do you have a United Frequent Flyer Number?
Magic gets more efficient as you use it.

As you use magic, the team learns your preferences and works more efficiently.

Share context with your Magicians

We encourage our users to share context, helpful hints, or background information when placing requests. Any information you have already gathered regarding your request is best to share with us so we pick up from where you left off rather than starting from scratch.

Hey Magic! I need to book a bartender for a bridal shower. I have already done my research and I'd like to use SF Bartenders. Can you reach out to them and see if they are available on April 22nd from 3PM-7PM. We are looking for a wine tasting event with 5 French Varietals. Need to know if they can do the event and need price quotes.
Hey Magic! I need to book a bartender for a bridal shower. I have already done my research and I'd like to use SF Bartenders. Can you reach out to them and see if they are available on April 22nd from 3PM-7PM. We are looking for a wine tasting event with 5 French Varietals. Need to know if they can do the event and need price quotes.
Absolutely, Caroline! We'll reach out to SF Bartenders now to check their availability and also work with them to get a quote for your event.
Absolutely, Caroline! We'll reach out to SF Bartenders now to check their availability and also work with them to get a quote for your event.
We'll have an update for you by 3 PM PST. Will you also need glassware for the event?
We'll have an update for you by 3 PM PST. Will you also need glassware for the event?
Request Tracking and Reminders

Your magicians are relentless, creative, and have software augmented memory. By default, they will follow up and continue updating you until completion of the request. This means that they will call to confirm reservations, track packages, and send you reminders.

Money saving pro-tip: You can ask your team to close or pause any requests that you don’t want them to follow up on.

Time Estimates

Due to the complexity of differing circumstances across users, Magic typically does not provide time estimates for requests before we start working. Requests are as unique as our users, they differ greatly based on your particular circumstances.

For example, restaurant reservations typically take less than 30 minutes, but we’ve spent hours helping our users get legendarily hard to get reservations.

Regardless of the situation, we always do our best to get you what you ask for, even when the circumstances are outlandish. You can stop your requests at any time and set a limit as low as one hour on all of your tasks. We only charge you for the time it takes to complete your request and we provide an update at the one hour mark.

Magic Multi-tasks

Now that you’re a Magic user, you have a team of 15 highly-trained Magicians ready and waiting to get started on all of your requests 24/7. Your requests are worked on collaboratively, so your team is always informed about what’s going on with you.

Magic is best experienced when you give us a lot to work with. When getting started, it’s best to send in your entire to-do list and add to it as you need. Don’t worry about overloading us, we can handle whatever you’ve got.

Also keep in mind that any task we accomplish for you gives you back time to focus on tasks that you want to be doing.

Hey, I want to book some flights... I'll need: <br><br> 1. A flight back to the US from London on Sunday 5/7<br> 2. A flight down to Charleston for Eric Nguyen's wedding on 6/1 (plz coordinate with Stuart to get on the same flight)<br> 3. A flight from Charleston to London on 6/4 (ideally still Delta and direct flight like usual, same time as I normally fly if possible)<br> 4. A flight back to SF on 7/9 (a Sunday <br><br> Can you look up all these flights and then confirm them with me before booking?
Hey, I want to book some flights... I'll need:

1. A flight back to the US from London on Sunday 5/7
2. A flight down to Charleston for Eric Nguyen's wedding on 6/1 (plz coordinate with Stuart to get on the same flight)
3. A flight from Charleston to London on 6/4 (ideally still Delta and direct flight like usual, same time as I normally fly if possible)
4. A flight back to SF on 7/9 (a Sunday

Can you look up all these flights and then confirm them with me before booking?
A few other things too. <br><br> 1. Can you also make sure to send my mom flowers tomorrow for her birthday, $80 budget<br> 2. Arrange the usual catered lunch to the office by 1 PM for 7 people today. We have a meeting that starts at 1:30 so want everything set up by 1:15.
A few other things too.

1. Can you also make sure to send my mom flowers tomorrow for her birthday, $80 budget
2. Arrange the usual catered lunch to the office by 1 PM for 7 people today. We have a meeting that starts at 1:30 so want everything set up by 1:15.

Get Essentials Delivered During COVID-19