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No, Magic is not AI. Each task is handled by a trained personal assistant.
We have in-house software to help our assistants efficiently complete tasks, store and remember your preferences, and make sure no task is dropped or promise goes unfulfilled.
Magic is everywhere, literally. While we originated in San Fransisco, we are now a fully-remote team with employees across the globe. We believe in a remote work because it allows us to hire the best of the best worldwide, not just in one community.
On average, for a client’s first task, Magic typically spends about one hour.
However, the time spent will completely depend on the task and how well Magic knows you. We get more efficient over time, as we get to know you better and learn your preferences.
You can text us anywhere in the world, and we will get to work.
Note that Magic does not have its own drivers or couriers. We use the same third-party vendors and services you use.
If something needs to be done physically, and no service exists in your area, then unfortunately in that circumstance there is nothing we can do. (For example, if you want Vietnamese food for dinner, and there are no Vietnamese restaurants within a 200-mile radius from you.)
Yes! Magic works for you anywhere in the world. Once you have access to Magic, you’ll have access to our international number.
Please be aware that all of our assistants speak English. Certain tasks may be significantly harder to fulfill in countries where English is not the native language.
Yes. Magic considers all information related to your account as private and takes significant measures to protect it.
We have a multi-tiered approach to security, including IP restrictions, screen monitoring software, and the encryption of secure information. All employees handling client information sign non-disclosure agreements and are trained in data security.
Yes, you can! We give you a special, personalized email address to use after you sign up.
Introduce yourself and your assistant will be there to chat with you right away. We can get started on your first task, or help you determine what you want to delegate to Magic.
Anything you want. As long as it’s not illegal. Seriously.
Here are some real examples of tasks people have put into Magic:
- “Get me a mobile dentist to my office ASAP.”
- “I need to rent out the Exploratorium this weekend.”
- “I need to rent a car for Yosemite.”
- “Organize my team for a town hall tomorrow.”
- “I need a Snapchat filter created for my sister’s wedding.”
- “My 1 pm ran over. Bump my meetings back 1 hour.”
- “I am low on shampoo and conditioner. Can you order it for me? No rush.”
- “I’m out of the office today. Check my email and let me know if there’s anything urgent.”
Think of Magic as your new personal assistant. Your assistant is willing to work on just about anything. It’s up to you to decide what you want to delegate.
Sometimes, due to factors beyond our control, no services being available in your area, or human error on our end, we may not be able to get you what you want.
If this happens, we will apologize and immediately search for the best path forward. This often means hunting for the most relevant alternative as a replacement.
If at any point you want us to stop working on your task, just text “close task.
We will attempt to get a refund from the vendor that sold the item. Refund policies vary. Any funds that are returned to Magic will be passed onto you on the card you used for the original purchase.
Powering Magic is a team of highly-trained human assistants, operating 24/7, 365 days a year. Our assistants are creative, full-time employees who love working at Magic. The vast majority of our assistants are college graduates from top schools.
Our assistants have great jobs with a high potential for growth. We have a custom hiring and training program to ensure a high standard of quality and a fun office culture so the people working for you enjoy their work.
If you send us a task that requires a specialized set of knowledge (such as bookkeeping or graphic design), or anything involving regular full-time or part-time work, we will look to hire an employee or contractor for you.
Magic itself is a connector to services and professionals. Our assistants themselves will not do the actual bookkeeping, graphic design, etc.
This is for a number of reasons. The main reason is that finding a professional for you will produce a better result. Magic’s assistants are trained to be generalists and to connect you with other professionals.
No, we do not support this feature at this time.
While we do not offer specific training for specialized software, our Magicians are more than happy to assist if you are able to provide instruction.
If you have senstive logins you want to share with your assistants, you can use Vault.
For example, we can use your Delta login to book your travel and ensure you get the points.
Your logins are encrypted using AES and are stored in a separate database from all other user info.
All vault activity is logged and selectively audited.
Your private data is always safe with Magic.
Magic pays for the cost of goods and services on your behalf, and we charge your credit card on file.
We accept most credit cards and payments via ACH. If you would like to make an ACH payment, simply tell Magic you prefer to pay by ACH. To pay with ACH, we still require an active credit card on file, which we will authorize until ACH payments are confirmed.
Sure! If you ever prefer to pay the vendor or service directly, please let us know. We will tell them to contact you and ask for payment, or have them invoice you directly.
Due to privacy laws, we are unfortunately not able to store and use your credit card on your behalf. Our credit card processor, Stripe, securely stores this data. When you make a purchase through the service, we pay for it on our card and then charge your card for the same amount via Stripe, plus a processing fee of 2.9%.
No. There is no markup on the purchases you make through Magic. You are charged the exact cost of the items plus a credit card processing fee of 2.9%.
Magic will always confirm the total cost of goods and ETA provided by the vendor before moving forward with your task.
For a full usage history, email email@example.com
Add a card by visiting your profile page and adding a new credit card. Let Magic know by text that you would like to change your active credit card to the new card added.
Yes, please text Magic and let us know which cards to charge, and we will update your payment information.
We will provide you a receipt whenever you need one. Text in the receipts you would like, and we will email you a copy. You can also email us and ask at firstname.lastname@example.org
Please email your questions to email@example.com.
Send a text message to Magic just like you would to a friend.
Ask for literally anything, in plain English.
1. We read your message and send a reply
Magic reads your request and responds in 5 minutes or less.
2. We find a way to make it happen
Magic clarifies what you’re looking for, comes up with a strategy to get it done, and then gets to work.
Magic can book reservations, get stuff delivered to you, send emails on your behalf, and much, much more.
3. We handle whatever you throw at us
Magic handles multiple tasks at once and does not lose track of what’s going on.
You’ll be surprised by how much Magic can do. Try it yourself!
You are only charged once we start actively working on one of your tasks. However, many interactions are free:
- Asking questions about Magic
- Thanking Magic (We love you too!)
- Gifting hours of Magic to your friends and family
Check out our Billing & Usage Faq for more information.
We understand that as you get started you may have questions or need some hints to get the most out of your Magic experience. Below you will find some information on how Magic works, what to expect as you get started, and how to customize the service.
Your first requests with Magic
As you place your first few requests, you’ll be asked a number of questions by your Magicians that will help your team better get to know you. We’ll put in the initial time upfront to ensure that we fulfill your request to the best of our ability while simultaneously learning about you to make your future requests faster and more efficient. The more you use and share with Magic, the better it gets!
Magic gets more efficient as you use it.
As you use magic, the team learns your preferences and works more efficiently.
Share context with your Magicians
We encourage our users to share context, helpful hints, or background information when placing requests. Any information you have already gathered regarding your request is best to share with us so we pick up from where you left off rather than starting from scratch.
Request Tracking and Reminders
Your magicians are relentless, creative, and have software augmented memory. By default, they will follow up and continue updating you until completion of the request. This means that they will call to confirm reservations, track packages, and send you reminders.
Money saving pro-tip: You can ask your team to close or pause any requests that you don’t want them to follow up on.
Due to the complexity of differing circumstances across users, Magic typically does not provide time estimates for requests before we start working. Requests are as unique as our users, they differ greatly based on your particular circumstances.
For example, restaurant reservations typically take less than 30 minutes, but we’ve spent hours helping our users get legendarily hard to get reservations.
Regardless of the situation, we always do our best to get you what you ask for, even when the circumstances are outlandish. You can stop your requests at any time and set a limit as low as one hour on all of your tasks. We only charge you for the time it takes to complete your request and we provide an update at the one hour mark.
Now that you’re a Magic user, you have a team of 15 highly-trained Magicians ready and waiting to get started on all of your requests 24/7. Your requests are worked on collaboratively, so your team is always informed about what’s going on with you.
Magic is best experienced when you give us a lot to work with. When getting started, it’s best to send in your entire to-do list and add to it as you need. Don’t worry about overloading us, we can handle whatever you’ve got.
Also keep in mind that any task we accomplish for you gives you back time to focus on tasks that you want to be doing.