Why Online Presence is Important for Business | Magic Assistant Blog

Why Online Presence is Important for Business

Li Ramos
Li Ramos
May 25, 2022
Cafe business owners

While many still rely on traditional forms of advertising, 97% of consumers go online to search for local businesses. Digital marketing is a cost-effective, scalable, and measurable way of tapping into five billion internet users worldwide.

To do so, you need to create your online presence⁠—a collection of activity and content that represents your business to other people on the internet. Building an online presence is a specific subset of digital marketing that focuses on three main features: your website, social media, and search engine optimization.

Customers can find you easily

81% of consumers start their purchasing journey with online research. So, with an online presence, your business can be quickly found by prospects in their search for a product or service.

While many businesses now start online, brick-and-mortar businesses need to build an online presence to bridge the gap for potential customers. This way, all people would need to do is search for your website or social media, which can then influence their decision on a purchase from your online platform or physical store.

This also makes your business accessible 24/7 for convenient selling. Lastly, having an online presence provides a greater audience reach since people outside your local area can find your business. Thus, your customer base can increase.

It’s a low-cost marketing strategy

A Magic Assistant Working on a campaign strategy

Traditional marketing⁠—such as print ads, billboards, or TV commercials⁠—costs a lot of money compared to digital marketing. For example, you need about $2,000-$160,000 to run a print ad but it only costs around $1,000 to $7,500 per project to promote using your online presence.

Having an online presence can improve how you showcase your products or services using online portfolios, social media photos, YouTube and TikTok videos, as well as paid ads and targeted ads. You can also gain referrals by getting social proof through customer reviews.

Through these online platforms and tools, you can also market your company’s brand to help sell your product/service, especially to the growing population of brand-conscious consumers. They allow you to use your brand voice to relate to customers and provide a human touch even in a digital space.

It improves customer experience

An online presence provides a stimulating and fun way to connect with your target audience by posting useful and interesting content on your website or social media. It also presents more ways to build relationships with prospects and customers.

You can interact with them through chat, comments, likes, reposts, etc. The more ways you have to reach them, the easier it is to maintain their interest. Online platforms like Facebook even allow you to build and manage an online community for your business.

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You can monitor and improve your progress

Digital marketing allows you to easily track how your online presence is doing. This enables you to see what’s working and what needs improvement.

Social media platforms such as Facebook, Instagram, and Twitter provide analytics you can go over every month. Google and other SEO tools can provide further insights into the progress of your digital marketing strategies.

Moreover, you can instantly get reviews, testimonials, and feedback directly from your customers through blog comments and social media interactions. This way, you can improve your product and customer service, as well as marketing strategies.

You can boost what’s going well for your online presence and work on low-performing organic posts or paid ads. Having the data for your online presence management makes it a repeatable and scalable process regardless of who handles your digital marketing efforts.

Build Your Online Presence with Magic

A happy business owner looking at her phone

Growing your business also means building your online presence. Magic can help you scale up from building an online presence for your company to managing social media. We’ll match you with a virtual assistant who can act as a digital marketing generalist or specialist based on what your business needs.

A Magic Digital Marketing Assistant can take on a variety of tasks that cover:

Ads Pay-per-click (PPC) ads such as Google Ads
Social media ads on Facebook, Twitter, Instagram, Tiktok, etc.
Performance Search engine optimization (SEO)
Search engine marketing (SEM)
Analytics
Brand Campaign Campaign Creation
Campaign Creation
Email Marketing
Social Media Management
Scheduling posts
Creating simple graphics
Community engagement
Creating captions for posts
Copywriting
Blog writing
Article writing
Videos and Graphic Designs
Basic video editing or graphic designs

Our VAs are equipped with the knowledge and experience to utilize different digital marketing tools and software such as Hootsuite, Google Analytics, Hubspot, and Salesforce, among others. Make delegation easier and faster using Magic Integration to loop in your virtual assistant into a task or project.

Magic works towards pairing you with the right virtual assistant for the job using proprietary selection criteria. All you need to do is book a call with us and talk about what your business needs. We’ll handle the sourcing, screening, and qualifying within 72 hours!

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