Even if your website or advertisement has an outstanding visual design, it can be hard to get your meaning across without good copy. Through copywriting, startups and small or mid-sized enterprises (SMEs) can build their brand image, be seen and engage with their audience, and develop a relationship with their customers.
However, copywriting is more than just stringing words together to give an idea of what your business can offer. That’s why many startups and SMEs hire a copywriter to help their marketing team in creating effective campaigns.
Copywriting services have different rates depending on the project at hand ranging from $25 to $25,000 per page. There are different types of copywriting so you need to know which one is ideal for your marketing needs.
SEO copywriting creates keyword-optimized content to help you rank on search engines and drive organic traffic to your website. This makes it easier for people—especially those who want to buy—to find your business using these search engines.
Along with strong copywriting skills, you’ll also need SEO knowledge to create an optimized copy. SEO tools like Google Keyword Planner, Semrush, or Ahrefs can help you research which keywords you need to target and monitor your progress.
Some types of copywriting for SEO include:
While social media is a fun and casual way to reach and interact with your target audience, it still requires copywriting services to be a powerful marketing tool. Social media copywriting uses your company’s brand identity or voice in delivering a message to increase brand awareness.
This is accomplished by going straight to the main idea or a compelling teaser that evokes emotion. Being conversational and asking questions can also help you get more engagement. Using hashtags, meanwhile, ensures that you reach more people.
A big part of writing copy for social media is adjusting your voice to suit each network’s demographics. Here are some types of copywriting suited to popular social media platforms:
Ad copywriting aims to turn potential customers into actual buyers by conveying how your product or service can solve customer pain points. It can be found in print and digital ad campaigns.
Ultimately, an ad copy should grab your audience’s attention and demonstrate your brand or product’s value quickly and concisely. It is also important to create a sense of urgency with ad copywriting that works well with the visual aspect of the ad campaign.
Therefore, a good ad copywriter requires information on consumer behavior and market segmentation, as well as creativity in delivering a message appropriately with the particular medium. Some types of copywriting content for advertising include:
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PR copywriting generates positive publicity for your brand using newsworthy information. It helps you earn backlinks from reputable websites to quickly build rapport with your audience.
While individual customers can get information from PR copy, it is typically used for B2B marketing. Moreover, B2B writing niches for PR typically focus on business pain points. Thus, it’s best used after your company is established to get the word out about your business.
PR copywriting tends to focus on precise, clear-cut information about business compared to other types of copywriting. Present ideas from sales and customer support teams, and utilize any information you have on buyer personas and performance data.
Some types of copywriting content for public relations are:
Brand copywriting aims to build a strong emotional connection with your target audience to get your brand remembered. The brand copy will basically be your reference on how to design the visual element of your brand campaign.
You will need creativity and consistency in developing effective brand copy that humanizes your business. It includes storytelling to convey your brand mission and values that will help you stand out from the competition.
That’s why you need to understand first your company vision and mission statement to formulate a brand promise you can present to your audience. Developing a distinct style guide and brand voice reinforces your brand image.
Some types of copywriting content and examples for brand recognition are:
Sales and marketing go hand in hand in lead generation and revenue.
Sales copywriting aims to entice potential customers to take a specific action. It may be to provide their information, sign up for a mailing list, download content, or make a purchase. Through it, you can get valuable information and unlock business opportunities you haven’t noticed before.
With different stages in the buyer’s journey to take into account, sales copywriting should be executed with a clear idea of which audience segment you’re targeting. It should have a readable and compelling story that readers can’t say no to your CTA.
A sales copy is meant to be the hook in getting customers so it should highlight the benefits of your product or service rather than its features. Other types of copywriting techniques for sales include:
Add Magic to Your Copywriting Process
Different types of copywriting require different processes to ensure that your marketing message effectively gets across to your target audience. Magic offers more than just copywriting services. A Magic Digital Marketing Assistant can help from developing and publishing compelling copies to preparing data analytics of your marketing progress.
Boost the productivity and efficiency of your marketing team with a Magic Digital Marketing Assistant. They are well-equipped to work with startups and SMEs in formulating, implementing, and improving digital marketing campaigns. Their responsibilities include:
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