Developing and maintaining an SEO strategy can be quite an investment. You want to make sure you’re tracking the right metrics and gathering practical insights to get your time and money’s worth. With a Magic marketing assistant, you can stay on top of opportunities and identify drawbacks using daily SEO tracking.
Tracking SEO Performance with Magic
Monitoring the right metrics will help you determine if your SEO efforts are driving tangible results and producing high returns.
Below are five of the most critical SEO metrics a Magic marketing assistant can track and improve using your preferred SEO measurement tool:
Website traffic refers to the number of users visiting your website. These users come from various sources listed below:
|Traffic Source||Visitors that…|
|Paid||…clicked an ad|
|Organic Search||…clicked on a link in a search engine (Google, Bing, Brave, etc.)|
|Social||…clicked a link on social media|
|…clicked a link in an email|
|Direct||…typed the address into a browser|
Unlike paid advertising, organic search doesn’t produce quick results—but it does drive more sustainable results in the long term. So if you’re just starting out with SEO, you may not see significant increases in monthly organic traffic (at least not yet). By tracking your organic search traffic, you can check if your strategy is working or just stagnating your progress.
To view your traffic channels on Google Analytics, go to Acquisition > All Traffic > Channels. Here, you’ll have a quick overview of the different sources your visitors use. In this case, look at Organic search, which refers to the traffic coming from search engines.
If you’re seeing a decline in your organic search, a Magic marketing assistant can help you do the following:
More content means more opportunities for website visitors. Long-form content is an avenue for you to create quality and original content valuable to your target audience.
This includes optimizing all elements of your web pages, such as headlines, HTML tags, anchor text, images, and more. Through this, search engines can have an in-depth understanding of your website and evaluate its relevance to a search query.
Keep in mind that not all backlinks are high-quality. Choose those that are relevant to your niche and rank well in SERPs. For instance, .edu and .gov sites typically have an authoritative backlink profile.
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This refers to your page’s position on search engine result pages (SERPs) for a particular keyword. If your page ranks high—that is, it appears at the top portion of the result page—that means your content matches a user’s query best. So the higher your rank in those results, the more likely it is that people will visit you than competitors.
There are several tools you can use to track your keyword rankings. On Google Analytics, go to Acquisition > Search Console > Queries. This page will show you the top keywords and phrases visitors used to find you in Google search results. Using this data will show you which keywords are driving organic traffic and other similar keywords to optimize your web pages and blog posts.
Google has 200 ranking factors, so there are countless ways you can adjust your strategy. Below are a few of the best practices Magic can help incorporate into your search campaigns:
High-ranking pages are typically those that align with a user’s specific search query.
As personalized searches become widespread, incorporating long-tail and non-brand keywords will cater better to specific search queries compared to short-tail keywords
Conversion rate measures the number of users that take the action you’re prompting them to, which includes anything from clicking on a call-to-action button linking to a landing page to finalizing their purchase. Looking at your conversion rate will help you better understand your target audience and what messaging and content best speak to them. The higher your conversion rate, the more effective your overall SEO strategy is.
Follow the formula below to calculate your conversion rate:
If you’re seeing low conversion rates, you may need to adjust any or all of the following in your SEO strategy:
Search engines today prioritize the relevance of your content over the frequency of specific keywords. Your web pages must have content that provides the best information to a user’s query—your content is readable, unique, and substantial.
According to HubSpot, text-based CTAs, which are typically in the form of standalone texts, contribute more leads than CTAs in the form of banners.
Run A/B tests of your landing pages to determine which design and content your target audience responds to best.
The click-through rate (CTR) measures the ratio of total clicks on your link to the total number of users who saw the link. A high CTR indicates high search engine ranking and, consequently, high website traffic.
To get a general overview of your website’s CTR, go to Google Search Console > Performance > Search Results. This will show you data regarding your clicks, impressions, CTR, and position, which are all downloadable as well.
Although other SEO metrics already measure similar KPIs, your CTR can provide insight into the more specific aspects of your strategy, such as:
These are small paragraphs that briefly explain your page’s content. Keep in mind that simply stuffing keywords in this section is not ideal. Instead, incorporate your primary keywords naturally into your meta description.
An effective headline should not only incorporate your primary keywords. It should still adhere to the fundamentals of copywriting—concise, straightforward, and compelling.
As trivial as they seem, URLs play a significant role in an SEO strategy. Make sure your URLs are short and descriptive.
Bounce rate measures the percentage of users who visit your page and leave without taking any action. Unlike the previous metrics discussed, bounce rate does not affect your website’s ranking. Google confirmed this in June 2020. But that doesn’t mean it’s not worth tracking. While it does not have a direct effect on ranking, it provides insight into the factors that do.
A low bounce rate usually indicates that you have fast page speed, a user-friendly website, functional mobile optimization, and more. In other words, visitors are engaging well with your web page’s content. Conversely, a high bounce rate may signal that you need to improve in these areas.
By tracking SEO performance with a Magic marketing assistant, you can track these SEO metrics and develop better strategies that drive sustainable results. Check out our hiring guide to get started.
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