SEO For Small Business: How to Dominate Google Search | Magic Assistant Blog

SEO For Small Business: How to Dominate Google Search

Li Ramos
Li Ramos
June 7, 2022
Search Engine Optimization (SEO)

Search engine optimization (SEO) is a cost-effective organic marketing strategy that increases a business’ brand awareness online. A survey from The Manifest shows, however, that only 30% of small businesses invest in it.

SEO for small business focuses on ranking in region-specific search results. This way, consumers who use ‘near me’ searches can find your business when looking for related products or services available in their area. It’s a long-term strategy, but with consistent effort, you’ll get lasting growth in traffic and sales.

Now more than ever, SEO for small business is essential to your success in the competitive landscape of digital marketing. Rank higher in Google search results with these small business SEO best practices.

Find the right keywords for your brand

The first step in a small business SEO strategy is keyword research. Think of the search terms that your ideal customers are likely to use when looking for a product or service related to your business.

Make a list of 20 to 50 relevant keywords and validate them using Google Ads. You can also use the Keyword Tool to find more terms. You can start incorporating them into the URL and metadata description of your website pages.

However, don’t overstuff your website with keywords just to manipulate your ranking. A page full of unnatural sentences or plain nonsense will make for a poor reader experience. And that, ultimately, will lead to fewer return visits, conversions or sales.

Instead, aim for useful and engaging content that uses keywords appropriately. Branding is also important for small business SEO, so, aim to stand out with market differentiators like unique offerings or geographic proximity.

Build and optimize your website

You don’t have to spend a lot on building your website. It only needs to meet certain standards such as site structure, loading speed, and security for a positive user experience. SEO for small business also allows you to create a good website.

Optimize your website with on-page SEO. You should use your targeted keywords at every reasonable opportunity. Some elements you need to optimize are:

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  • Header tags – include keywords in these tags with the following hierarchy:
    • H1 tags – main topic or title
    • H2 and H3 tags – subheadings
    • H4, H5, and H6 tags – additional subsections
  • Meta description –  include the primary keyword and call-to-action within 155 characters
  • Body content – use your primary keyword at least once in the first 100-150 words to indicate your topic, as well as in the concluding 100-200 words
  • Images and videos –  incorporate keywords in the filename, alt tag, and title tag
  • Internal links – use relevant keywords as anchor text

Each webpage should have a relevant meta title and description to entice users to click through your site. Make sure to keep them within the character limit of Google search engine result pages (SERPs). You should also use your primary keyword preferably near the beginning of your title.

Publish informative content about your business. Write about your business goals, what you offer, market developments or events related to your business, and the like. Make sure that you incorporate long-tail and mid-tail keywords, as well as the local area you’re targeting.

Utilize local business listings and citations

It’s not a small business SEO plan without your NAP (name, address, phone number). It’s essential you include them on your website. A good way to do this is by using schema markup: a structured data vocabulary that allows search engines to better understand the information on your website.

You should also set up your Google Business Profile to help promote your business in Google search results and Google Maps. It is a free and easy-to-use tool that allows you to promote your business information that a potential customer might need to reach you. This includes:

  • Company name
  • Phone number
  • Address
  • Website link
  • Categories
  • Business description
  • Photos and videos

Moreover, ensure the accuracy of your local business data. Google double-checks these details to understand your business and put you in the right local results. You must have the same updated information on all the online platforms you operate on.

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Promote your brand online

Once you have your website set up, reach out and get involved with your target audience and business community. Social media is a great accessory to small business SEO efforts.

Build trust with your customers and get people to talk about your business with the help of a social media plan. In 2021, it was found that local reviews and testimonials are some of the leading local search ranking factors that can improve your conversions.

You can also ask for links from related websites in your local area to help improve your ranking. Getting backlinks from high-quality sites can pass authority and credibility to your own. Link building can be done by paid promotions or guest blogging for another website in your niche.

All of these off-page SEO elements will signal to search engines that your business is well-known and a good choice to put up in search results.

Monitor and measure SEO performance

Competitive analysis can provide insights on how SEO for small business should be implemented. Find out what your competitors are doing such as:

  • Their website structure
  • What they are ranking for
  • How many pages they have indexed
  • The quality of their backlink profile
  • Their long-tail keywords that you can target

This is easily done by using Google to search for a relevant term and analyzing the snippet and SERP of those that show up. In addition to organic rankings, Google Ads that appear at the top should also be examined.

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You should also measure your small business SEO results using analytics tools like Moz, SpyFu, SEMRush, and Google Analytics. This way, you can identify which keywords are driving traffic your way and optimize your website based on them. In competitive analysis, these tools also allow you to see which sites are linking to your competitors so you can contact them to link your site as well.

Aside from your SEO performance, you can also get information about your website visitors such as how they found your site, their geographical location, and how long they stayed on your site pages. These will help you improve your organic marketing strategy, as well as your online ad campaigns.

Hire a Magic Assistant for Your Small Business SEO Campaign

You don’t have to be a website developer or marketing expert to utilize SEO for small business. However, it can take some time to learn it which also costs money. Since it’s a long-term initiative that can take months to get results, hiring a digital marketing assistant is more efficient and cost-effective.

A Magic Assistant can handle small business SEO strategies at a lower cost than a full-time hire could. They can fulfill SEO duties such as:

  • Keyword research and validation
  • Data entry
  • Campaign creation
  • Basic copywriting
  • Community engagement
  • Competitive analysis
  • SEO analytics

A Magic Assistant can also cover other digital marketing efforts to further grow the online presence of your business. These includes:

  • Pay-per-click (PPC) ads such as Google Ads
  • Social media ads on Facebook, Twitter, Instagram, Tiktok, etc.
  • Search engine marketing (SEM)
  • Email Marketing
  • Social media management

Within 72 hours, Magic can match you with a Magic Assistant for your small business SEO efforts. Get started now and book a call with us to discuss business goals and projects you need help with.

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