With the rise of social media, more and more businesses turn to digital marketing when it comes to advertising their products and services. A lot of business owners think it’s easy enough that they end up taking on the task themselves.
However, successfully reaching your audience takes a lot of time and resources. And that’s why taking on a digital marketing assistant is often a better approach.
What does a digital marketer do?
Digital marketing refers to the different tactics and strategies to promote a brand using the internet and other forms of digital communication such as text or multimedia messages.
A digital marketer can manage a company’s overall digital presence or have a narrower focus (e.g. one or a few campaigns, platforms, or key performance indicators). This means that when filling digital marketing roles, you have different options: hiring a generalist or finding specialists in particular aspects of marketing.
Outsourcing is a flexible way to fill those positions, regardless of the approach you take. Moreover, outsourcing offers advantages in cost, quality, and access to skills and proficiencies. Here are some specialized roles of a digital marketing assistant you can outsource:
SEO Specialist
An SEO Specialist is adept at search engine optimization (SEO) strategies that will get your business to rank on search engines such as Google and Bing. This type of digital marketer can test, analyze, and improve SEO to make your company website easier to find when people look for the kind of products or services you offer.
Social Media Manager
As the name suggests, a social media manager is in charge of organizing, establishing, growing, and measuring the social media presence of a company. Being the “voice of the brand” includes creating content, launching campaigns, and responding to comments.
Marketing Automation Coordinator
In general terms, a marketing automation coordinator uses scripts and software to automate manual workflows and processes, thereby increasing the effectiveness of operations. They also deploy measuring tools to better understand customer behavior and business growth.
Content Marketing Specialist
Also known as digital content creators, they are responsible for producing and editing content, such as articles or videos, for digital marketing campaigns. Aside from their creativity, this digital marketing assistant also has SEO, keyword research, and analytical skills.
Why do companies choose to outsource work?
It takes a skilled professional or even an entire team to do digital marketing well. That’s a lot of time, money, and effort to put in for any business leader attempting to do it them self. That’s why business owners and entrepreneurs choose to hire virtual remote assistants for their digital marketing needs.
By relying on a marketing assistant, you can efficiently hit your goals while also easing your workload. In this way, you can better focus on running your business. Not to mention, you are significantly lowering overhead costs without sacrificing the quality of work and results that are coming in.
Why use Magic for your digital marketing campaign?
Looking into how you can outsource work can be just as stressful and time-consuming as finding an in-house digital marketer. But with Magic, you can easily get an on-demand marketing assistant who can accomplish your digital marketing campaigns so you can just concentrate on closing deals.
As the digital marketers we match clients with are already experts in their fields, there’s no need to train them. With a Magic digital marketing assistant, you can easily fill any gaps in your work, whether these are part-time or full-time roles. You can even quickly scale with us according to your business needs.
Add Magic to your digital marketing campaigns and let us source new leads using tools like Sales Navigator and ZoomInfo. Save money on CRMs as we clean out unused leads and start marketing to new ones.
There’s no contract to start so you can use Magic as much or as little as you want! Here’s what you can get from us:
- Dedicated Account Manager – provides a proactive approach in helping you run your business.
- Centralized Account Management – allows you and your team to easily coordinate and monitor tasks
- Priority Service – rest assured that you will always be first in line if your team is under high load
- Custom Billing Options – modify your billing procedure to your needs such as for taxes, internal reporting, etc.
- Regular Magic account – make the best use out of our 24/7 access, a team of 16, etc.
While it’s good to be hands-on with your business, it’s better not to juggle too many tasks, spreading yourself too thin. With what a virtual assistant can do, you get more time to do what you’re supposed to do and focus on what’s important.
Digital marketing provides countless possibilities and innovative strategies that rapidly evolve with technology and trends. While traditional marketing is a tried and tested approach, this digital adoption allows companies to reach a wider audience but also focus more on prospects.
Through various methods, you can follow and engage these prospects at every step of their buyer’s journey to improve your conversion rate.
