To get high-quality leads, business lead generation has to take advantage of modern marketing software and tools, and social media platforms to fine-tune lead generation ideas. Lead generation services can provide you with a list of qualified and unqualified leads that you can work to convert into sales.
Lead generation marketing can be done effectively with the help of a skilled virtual assistant. They can employ lead generation strategies that are suitable for your business and target market.
What is Lead Generation?
A lead is a person who’s shown interest in the products or services of a company. Thus, they may be interested in buying your product or service. Generally, a person’s considered a lead once they’ve provided you with some means of contacting them, Some things that may prompt them to provide the contact details are:
- Attending a webinar
- Downloading a free guide
- Signing up for your newsletter
Once you have their contact information, they enter the sales funnel, where lead generation plays an important part. Lead generation attracts and brings in prospective customers and converts them into people who buy your products or services.
Lead Generation Services
To supplement or replace in-house work, B2B companies utilize lead generation services to get and evaluate new leads that can turn into new customers. You can hire an individual or agency to provide lead generation services.
Furthermore, you can validate the leads they give on lead intelligence and lead scoring software. This two software give better insight on how to properly address pain points, and communicate effectively, thereby increasing your chances of winning their business.
B2B lead generation often gets more budget allocation since business clients don’t visit vendors’ websites as often as individual customers do. It requires initiating contact with business owners or decision-makers to let them know about the company and nurture prospects through email marketing. After which, you can get qualified leads that your salespeople can reach out to directly.
Lead Generation Strategies That Bring Quality Leads
Depending on the industry that your company is in, certain strategies on how to generate leads are more effective than others. For one, social media marketing and email marketing work well for online fashion stores, but won’t be so effective for software companies. So, discover what works for your business to get the most qualified leads.
Modern brands use many lead generation tactics such as:
- Email marketing
- Social media marketing
- Website landing pages
- Live events, seminars, and webinars
These lead generation tactics have proven to be very effective for some companies, but won’t necessarily all work for yours. So, evaluate each by factoring in your income, resources, marketing goals, and competitive landscape.
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1. Create irresistible opt-ins
Live events and demonstrations, webinars, and seminars are prime opt-in opportunities. Turn your blog posts into opt-in pages. Give away worksheets, resource guides, templates, and PDF blog posts—and prompt them to sign up for further updates if they’re interested. Leave the choice to them, but make it hard to ignore (e.g. by putting it in a pop-up or sidebar).
2. Do tests—the right way
Do you get suggestions on how to generate leads? Getting advice is great, but don’t think it’ll always work for you as well as it did for someone else. Test it and make sure to test it the right way. For example, test call-to-action (CTA) buttons by using “my” and “you”. You may be surprised how a point of view can have that much impact.
In addition to CTA buttons, test your headlines for better keyword optimization. Also, test images, concreteness, and immediacy to find out what leads to better conversions.
3. Make clear landing pages that push readers to act
Giving a 3-minute long video or one-page copy about your product or service is more than enough to describe your product or service. It beats giving a free report since it gives the most important information only and won’t take up too much time for people to read. Plus, it doesn’t overload information, which tends to discourage people from wanting to read all the way through—or even get started on it.
Create a landing page that showcases your products or services and allows your visitors to see what other customers are using and for what purpose. Make sure to create easy-to-understand landing pages that will encourage readers to act on them. Whether it is to contact you for more information or book a call, each landing page must clearly tell the reader what you want them to do.
4. Create better advertisements
With so many companies posting ads, make sure that your ads stand out. Make it catchy and interesting by crafting a memorable message and inserting custom videos. Use striking visuals that can hold their attention.
5. Provide better offers
The top 10 percent of landing pages convert three to five times better than the average. They can achieve this much because of the better offers they give to potential customers.
A software company often offers a free trial while a doctor offers free consultations. So, what offer can you give that’s unique, compelling, and useful for your visitors?
Conversions lower than 2% should spur you to rethink your strategy. You’ll want to reach the top 10% so your landing pages can get around an 11.45% conversion rate. Reaching the top 10% requires you to establish your authority and ranking with ads and website optimizations.
6. Experiment with remarketing
Also called retargeting, this method involves displaying ads to users who have visited your site, or web page and may or may not have acted on your CTAs. Remarketing is very effective since it targets people who have already shown interest in your product or service.
This is a second chance at convincing your prospects to buy your products or services. With effective campaigns and online advertising, you can even retain and upsell to existing customers. Remarket your company on different ad platforms like Google ads, Facebook ads, and Outbrain.
So, tag site visitors using your Google ads for you to be visible when they read their emails, watch YouTube or hang out on Facebook. Another way of remarketing is to remind them of your products and services through content marketing, social media marketing, and other marketing campaigns. Third, retarget to position your company in front of your prospects. Finally, use a remarketing cheat sheet to guide you on step-by-step tasks you can do to successfully remarket your product or service.
7. Use Gmail ads for competitor’s customers
Gmail ads serve as powerful tools to reach the front and be visible to your target market. Gmail ads allow you to target AdWords campaigns so you only reach out to customers who receive emails from your competitors. It is valuable since these people can also be interested in your products or services.
One way to accomplish this is to hit keywords that your competitors are also targeting. Sign up on competitors’ email lists and note words or phrases that they use frequently. These can serve as target keywords for your ads.
Another way is to target the domains of your competitors. This way, you’ll be where your competitors’ customers are hanging out on. Using Gmail ads helps you reach the same target audience that you’d want to reach by way of search engine marketing campaigns, at a fraction of the cost.
Why hire a Magic assistant for lead generation tasks?
Magic is dedicated to matching business owners with the most suitable virtual assistants. Plus, we aim to make collaboration and communication easy and effective for you and your Magic assistant. With tools and the client portal, you can expect seamless integration with one or more virtual assistants.
Also, you can scale up or down depending on your business needs. Check out our hiring guide to know the process of getting a Magic Assistant. Or you can just hop on a call with us to give us your lead generation services needs.
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