8 Essential Digital Marketing Skills For Small Businesses | Magic Assistant Blog

8 Essential Digital Marketing Skills For Small Businesses

Franchesca Palattao
Franchesca Palattao
June 25, 2022
Business owner posting online

Digital marketing demands a broad range of skills. An effective digital marketer needs to have a combination of hard skills for technical methods and soft skills to complement them. 

We’ve narrowed the list down to eight essential digital marketing skills.

5 Must-Have Technical Skills for Digital Marketing

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Skill # 1: SEO

Search engines are pretty much embedded in any customer journey. People use them to look for anything and everything—the closest Italian restaurant, comparison of two pairs of headphones, causes of specific medical symptoms, and more. 

Search engine optimization (SEO) boosts a business’ visibility on relevant searches. What makes SEO complex is that it’s both technical and aesthetic. Effective digital marketers must be able to promote engaging content while also adhering to various SEO guidelines.

In SEO, the results won’t be as immediate as paid advertising but its benefits will last significantly longer and result in better leads. Similarly, it’s important to invest in a digital marketing assistant who has a solid understanding of the basics of SEO.

Skill # 2: Social Media Marketing

A digital marketing campaign is never at its best without social media. If a brand doesn’t exist on social media, it loses out a big audience, which can put it behind the competition. Some core skills involved in social media marketing include:

Skill # 3: Email Marketing

Even with the prevalence of social media apps and channels, email is still very much alive. As of 2020, there were over 4 million people email users, sending approximately 306 billion emails each day. With those numbers, it’s clear there’s untapped potential for digital marketers to reach their target audiences. 

Email marketing is a popular digital marketing practice not just for its expansive reach, but also for its versatility. It can be used to engage dormant customers, reinforce brand identity, generate leads, and more.

mobile internet

Skill # 4: Copywriting

For the most part, digital marketers communicate with their audience through text—advertisements, taglines, landing pages, and more. Copywriting is one of the most common skills digital marketers utilize to do this. Its main goal is to increase brand awareness, sell a product, or incite a certain course of action for the consumers.

With more and more people turning to the internet, social media, and other channels, digital marketers need to leverage copywriting into their campaigns. Generally, good copywriting:

Skill # 5: Marketing Analytics

All these digital marketing tools and practices have given digital marketers more access to their campaign’s performance and consumer behavior. Being adept at SEO, social media, email, and more is one thing, but taking all the data and making something out of it is another. More than web analytics and website performance, digital marketers must understand what they all mean and how they can extract value from them.

Here are a few of the essential digital marketing metrics to look out for:

3 Soft Skills for Digital Marketing

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Skill # 1: Storytelling

Marketing used to be about having constant exposure everywhere. People would see the same advertisements on billboards, social media ads, and other channels. But with today’s digital landscape becoming more and more saturated with content, digital marketers need to take a different approach. 

Storytelling offers consumers unique experiences by connecting with their emotions. Like other art forms, storytelling requires skill to be executed well. Digital marketers need to adhere to their company’s brand guidelines while also conveying their key messages to the right audience. Whether it’s an Instagram caption or a thousand-word blog article, storytelling plays an important role in turning ideas into compelling content.

Skill # 2: Visual Design

Visual content is one of the main drivers of digital marketing today. Content accompanied by graphics, icons, and other visual aids perform better than those without. An effective digital marketer must then have a grasp of basic design, which includes text hierarchy, color theory, typography, user experience, and the like. Knowing how to create your own visual content using software like Adobe Creative Suite is also a huge advantage.

Skill # 3: Adaptability

Digital marketing demands flexibility. Novel solutions and new technology are constantly being developed to make the marketers’ and customers’ digital experiences seamless. Digital marketers also need to be prepared for unexpected developments in the platforms they use.

For example, Google had announced that they would be releasing a broad core update for the month of May to improve Search. Although not explicitly announced, SEO specialists were expecting Google to also update its SEO algorithm. Even with no certain outcome, digital marketers must be prepared to adapt to these kinds of changes.

Outsourcing work to on-demand digital marketing assistants can help you stay flexible. Magic digital marketing assistants possess the agility to adapt to new tools and methods. They are also well-versed in the different areas of digital marketing, anywhere from SEO to marketing analytics. When hiring a digital marketing assistant, just tell us what your marketing campaign needs are and we’ll find the right VA for you.

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