Of all of the digital marketing services needed in building your online presence, creatives are one of the most crucial. They are the voice of your brand that differentiates it from your competitors.
Hiring a full-time multimedia artist or graphic designer can cost a lot, especially when you could use that budget for other branding strategies. A digital creative assistant is an alternative that can keep costs down while boosting the productivity of your marketing team.
What Does a Digital Creative Assistant Do?
A digital creative assistant is a remote worker who collaborates with the marketing and advertising team. They help in designing brand creatives and developing engaging ways to share information about a business using typography, imagery, and color theory in communicating your brand to a target audience.
Some of the common tasks a creative assistant performs include:
- Conducting market research in creating a successful brand strategy
- Collaborating with the marketing team in gathering data, images, videos and other media to be used in brand creatives
- Preparing brand guidelines for the marketing and advertising teams to follow
- Producing designs for advertising and promotional content such as social media posts, digital advertisements, infomercials, and videos
- Creating digital animation and infographics to go along with advertisements or social media posts
- Writing copy for marketing and communication materials such as brochures, press releases, and videos
- Developing design templates for multiple purposes including marketing content, presentations, business cards, etc.
- Keeping track of brand creatives to identify effective branding strategies and recommend new ideas to strengthen the brand
To create static or motion graphics and videos, they use a range of graphic design tools, digital art software, and other photo/video editing programs. This could include Adobe Photoshop, Premiere Pro, and After Effects, as well as HTML and CSS essentials.
How a Creative Assistant Helps Businesses
Today, having a solid online presence is a must in marketing your business. A creative assistant is essential for this as they provide visual content in promoting your brand. Visually engaging materials not only reflect your company’s brand but also catch the interest of people and drive up sales.
Here are the benefits of hiring a digital creative assistant:
Increase the productivity and efficiency of your team
There are many digital marketing services to be fulfilled by your marketing and advertising team. A creative assistant can take on content creation tasks, so your in-house staff can focus on developing and implementing branding strategies and advertising campaigns.
Create visually appealing content that your target audience will relate to
Visual content is an important part of marketing. As observed on Twitter, posts with images get 150% more retweets than their plain text counterparts. They make campaigns more interesting and appealing for the audience, resulting in higher engagement and, in turn, better conversion. A creative assistant has the artistic skills to create materials that people will take notice of and like.
Cost-efficient alternative to hiring a full-time employee
A digital creative assistant works remotely so you don’t need to supply them with office space, equipment, and other necessary tools to perform their role. Moreover, they work on an hourly or project basis so you don’t have to spend on a fixed salary, benefits package, and training. Rather, you can use that budget for other operational functions.
Improve brand image and awareness of your business
A creative assistant can help you brainstorm and deploy more revenue-generating campaigns by consolidating your brand identity with the use of typography, colors, forms, and other creative elements. Having a solid brand image throughout your online platforms also lends credibility to your business.
Provide a fresh perspective in building your brand
With years of experience and invaluable skills, a creative assistant can provide insight on what’s new and trending, as well as tried and tested approaches to producing your brand creatives. They can also bring to the table new ideas that your marketing and advertising team have not yet thought of or don’t have the skills to execute.
What to Look For in a Creative Assistant
Ultimately, a digital creative assistant can provide support in building and maintaining a distinct and cohesive brand identity for your business.
Small or medium-sized enterprises (SMEs) and startups can greatly benefit from hiring a creative assistant. This is especially true for businesses in industries such as food and beverage, retail, real estate, property management, professional services, and consulting.
In looking for a creative assistant, you should consider the following key skills:
- Excellent written and verbal communication skills
- Proficient in photo or video editing software
- Knows a range of digital marketing concepts
- Has good copywriting skills
- Has artistic aptitude
You must also look closely at their graphic design portfolio to get an idea of their art style and if it aligns with your brand identity.
Add Magic to Your Digital Marketing Efforts
Ramp up your digital marketing efforts with Magic! Build your business in terms of talent or operational productivity with on-demand virtual assistants. Magic is a straightforward and cost-effective alternative to conventional hiring for various roles.
Find a vetted digital creative assistant who can improve your brand creatives at a fraction of the usual cost. Magic can match you with a virtual assistant using our tested, multi-step process within 72 hours.
A Magic Creative Assistant can take on an advanced graphic designer or multimedia artist role using popular editing programs such as Adobe creative suite and Canva. Some of the common tasks they can do are:
- Video editing
- Audio editing
- Motion graphics
- Graphic design
Magic Assistants also offer different digital marketing services such as search engine optimization (SEO), social media management, and marketing automation.
Learn more about Magic and how we can help your business grow. Talk to us about your business needs and goals, and we’ll handle the rest.