Upgrade your life
with a 24/7 personal assistant.

Chat With An Assistant Now

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How it works

Chat in plain English.

When you text Magic, you chat back and forth with a team of live personal assistants.

Awesome assistants.

Your assistants are college grads and full-time employees who love working for Magic. ❤️

Get a fast response.

Magic will always respond to your message in 10 minutes or less, 24/7, 365 days a year.

Super multitasking.

Send in all of the requests you have at once. We use software to keep track of everything.


Ask us for anything

Hi Magic, I have a lot of requests for you today! 😁

Call Alaska Airlines and find out where my bag is

Find a dog groomer who will make house calls

My dishwasher is broken, send repairs

I want to self-publish a book

Find the top 100 US doctors and their contact info

Order me the same grocery delivery as last time

Cancel my 5pm meeting, see if it can be rescheduled

I have rare baseball cards I need you to sell

I need to rent a van with wheelchair access

Reservation for 3 at French Laundry

I want to ride in a hot air balloon

I need 25 videos transcribed by Thursday

Magic will work on any request, as long as it is legal.


Simple pricing

Price: 59 cents / minute.

  • No minimum.
  • No subscription fee.
  • You only pay for the time your assistant spends directly working for you.

Magic covers all costs to maintain a 24/7 team of assistants

  • Sourcing, screening, interviewing, and hiring candidates
  • Training (All assistants must pass 6 weeks of training)
  • Management and supervision
  • Excess staffing for always-available, 24/7, 365 coverage
  • Secure, guarded facility with biometric access
  • Equipment (PC, phone, internet, etc.) for each assistant
  • Grading and quality control
  • Human resources
  • Vacation days and sick leaves
  • Holiday pay
  • Healthcare and other employee benefits
  • Cultural events
  • Everything else necessary for the happiness of your assistants

Trusted by busy people

Magic is like having Elon Musk as your secretary.
Ryan Holmes
Ryan Holmes

CEO, SpaceVR

Magic is truly magic. It's like having the Four Seasons concierge and an Ivy League intern at your fingertips 24/7/365.
Laurence Girard
Laurence Girard

CEO, FruitStreet